BloomBoard daily insights · Tuesday 13 October 2026

Monday was the week's joint-best signup day: 8 production signups, double Sunday's 4.

Marketing visitors rose to 62 from 38, Instagram sent 17 visitors (3 on Sunday), and every one of the 8 signups traces back to a bloomboard.io visit on the same person.

Watch: the week closed at 30 signups against 39 the week before, with Thursday and Friday at 1 each.
Good: 6 trials converted this week against 1 the week before, and 10 people sent a first proposal against 3.
Broken: the trial-link email is not carrying the marketing visitor id, so none of its 7 arrivals since 2 October are joined to their bloomboard.io visit.

Monday 12 October vs Sunday 11 October

Marketing visitors · bloomboard.io

+24 Sunday 38

38 on phones, 24 on desktop

Marketing pageviews

+34 Sunday 65

65 sessions · 1.5 pages per session

Production signups

+4 Sunday 4

Database shows 9 new accounts; one at 19:02 sent no analytics event

People active in the app

223

+8 Sunday 215

2,049 pageviews (917 Sun); one customer alone made 605

Contact form · bloomboard.io

no change Sunday 0

2 this week (Thu 8, Sat 10)

Client enquiries submitted

+2 Sunday 0

Florists' enquiry forms · 17 this week

Trial links requested

+2 Sunday 0

1 emailed link opened (1 Sun)

Trials converted

−1 Sunday 1

6 this week · 1 the week before

Monday hour by hour marketing visitors and when the signups landed (SAST)

01234567891011 121314151617181920212223

Unique marketing visitors per hour (peak 6 at 17:00 and 21:00) Production signup Account in the database with no analytics event

Time (SAST)	Where	Device	Marketing visit it came from	First seen on bloomboard.io
00:10	Victorville, United States	Desktop	Referred by floweringminds.education	00:10 same day
01:23	Ankeny, United States	Desktop	Direct	01:22 same day
02:07	Melbourne, Australia	Desktop	Direct · 7 earlier pageviews	16 Sep (26 days earlier)
03:23	Melbourne, Australia	Desktop	Google	03:22 same day
06:47	Gergei, Italy	Mobile	Instagram	06:46 same day
10:49	Adelaide, Australia	Desktop	Google	10:47 same day
19:02	Unknown (database only)	–	No analytics events for this account	–
19:35	Dallas, United States	Desktop	Google	19:33 same day
21:04	Elk Grove, United States	Mobile	stan.store · 4 earlier pageviews	30 Sep (12 days earlier)

7-day view Tue 6 to Mon 12 October

Marketing visitors and signups by day

Unique visitors to bloomboard.io (terracotta) and production signups (green).

Tue 6

Wed 7

Thu 8

Fri 9

Sat 10

Sun 11

Mon 12

Marketing visitors (bar heights scaled to 80)Signups (scaled to 8)

This week against last week

Distinct people over the whole 7 days, so the weekly visitor total is lower than the sum of the daily bars.

Measure	6 to 12 Oct	29 Sep to 5 Oct	Change
Marketing visitors	291	349	−17%
Marketing pageviews	663	751	−12%
Marketing sessions	367	389	−6%
Production signups	30	39	−23%
Trial links requested	10	14	−4
Contact form (bloomboard.io)	2	3	−1
Client enquiries submitted	17	8	+9
People active in the app	1,371	1,157	+18%
Signed-in people in the app	80	48	+32
App pageviews	8,280	5,236	+58%

Activation production events, people counted once per event

Step	Mon 12	Sun 11	7 days	Prior 7 days	Read
Signup completed	8	4	30	39	Mon and Wed carried the week; Thu and Fri had 1 each
Setup wizard completed	7	2	26	30	7 of 8 Monday signups finished setup
First event created	4	1	20	24	About two thirds of signups, both weeks
First arrangement added	1	1	4	14	Sharp drop; the only activation step that fell
First proposal previewed	1	1	9	12
First proposal sent	2	0	10	3	Best week on this step in the comparison
Checkout started	0	1	7	4	People; 11 attempts this week, one person tried 4 times on Sat 10
Trial converted	0	1	6	1	Tue 2, Wed 3, Sun 1
Brief submitted	1	0	4	–	Clients filling a florist's brief

Where marketing visitors came from unique visitors

Countries

Monday (terracotta) over Sunday (grey). Right columns: Monday, Sunday.

CountryMonSun

United States3424

Australia62

United Kingdom63

South Africa51

Canada42

Italy20

France21

Other countries35

7 days: United States 173, Australia 23, United Kingdom 23, South Africa 22, Canada 13, France 6, Ireland 4, then 16 countries with 3 or fewer. 23 countries in all.

Referring sources

Instagram combines instagram.com, l.instagram.com and the link-in-bio tag. Right columns: Monday, Sunday.

SourceMonSun

Direct2121

Instagram173

Google search1711

stan.store42

luma.com12

manychat.com11

floweringminds.education10

7 days: Direct 104, Google 104, Instagram 73, stan.store 22, luma.com 3, manychat.com 2, one each from Gmail and floweringminds.education. A visitor counts once per source, so sources add to more than the day's total.

Monday's top pages: home 56 visitors, Proposals feature 9, Recipes feature 3, FAQ 2, vs Curate 2, Florist software 2, Switching 1, Contact 1.

Marketing to app identity stitch can a signup be traced to its bloomboard.io visit?

8 of 8

Monday's signups with a bloomboard.io visit on the same person

24 of 28

This week, excluding 2 team invitations. The 4 misses: 1 trial-link email arrival and 3 people who landed straight on app.bloomboard.io

0 of 7

Trial-link email arrivals since 2 Oct that share a person with their bloomboard.io link request

The trial-link email is not carrying the marketing visitor id. The 2 October identity change expects the emailed link to carry the phone's anonymous id so the laptop that opens it becomes the same person. Both emailed links opened this week landed on the register page with only the campaign tags, and none of the 7 arrivals since 2 October is joined to the visit that requested the link. The server appends the id only when the marketing site's form sends it, so the marketing site's trial-link form is the first place to check. Until it is fixed, trial-link signups count as unattributed.

Signed-in people are identified by their user id, so a signup's earlier anonymous visits merge into them. The stitch rate above is a one-off measure: a signup counts as stitched when the same person has at least one bloomboard.io pageview in the 30 days before signing up.

Feature flags and experiments

In PostHog

Nothing to report.

PostHog holds no feature flags and no experiments for this project, and none of Monday's 20,922 events on either site carried an active flag. There is no running A/B test to read.

In the app's own flag registry (production database)

8 flags active, 14 inactive. Numbers are studios with a per-studio enablement.

ai_agent · 3brief_editor · 1client_payments_online · 3enquiry_link · 8 migration_dubsadopinterest_importstudio_frames_and_bleedtutorials · 6 automations · 14crm_pipeline · 13saved_emails · 13forms_v2 · 12task_lists · 11 comms_mailbox_gmail · 5client_hub · 3card_on_file · 2comms_mailbox_m365 · 1connected_assistants · 1 migration_enabled · 1migration_ingestion_selfserve · 1price_guide · 1assistant_whatsapp

App traffic note

Monday's app pageviews more than doubled to 2,049 from Sunday's 917, but people active barely moved (223 vs 215). One signed-in customer in Pennsauken, United States made 605 pageviews across 5 sessions between 01:31 and 23:51 SAST, and the next three heaviest users (Sydney and two in Paarl) made 190, 157 and 125. The pageview jump is a handful of busy studios, not a wider change. The weekly app total (1,371 people) includes clients opening proposals and other public pages, which is why it is far above the 80 signed-in people.