BloomBoard · daily insights

Sunday 18 October 2026

Run Monday 19 October 2026, 08:00 SAST
Yesterday = Sun 18 Oct · Prior day = Sat 17 Oct · Week = Mon 12 to Sun 18 Oct
All times Africa/Johannesburg · Source: PostHog events, test accounts filtered

A quiet Sunday that matches last Sunday. 35 people visited bloomboard.io (32 on Saturday, 37 last Sunday) and 2 florists signed up (1 on Saturday, 4 last Sunday). Both new florists arrived on mobile from the United States; one came from Instagram and one went straight to the app. 22 florists worked in the dashboard, the same as last Sunday. Client proposal and enquiry pages had a normal day with 213 visitors.

Week view. 31 signups this week against 32 the week before, on the same marketing traffic (302 visitors vs 294). Activation held: 17 of the 31 created a first event and 4 sent a first proposal within the week. The one soft spot is paid conversion: 1 trial converted this week against 7 the week before, and no checkout started after Tuesday.

Two things to know. The marketing-to-app identity stitch is working for 29 of 31 signups (94%), but PostHog's own first-touch person properties are empty on every one of them, so attribution in this report is rebuilt from the stitched marketing pageviews. And the emailed trial link converts poorly: 19 requests in 14 days produced 5 same-person app visits and 0 same-person signups.

Yesterday at a glance Sun 18 Oct vs Sat 17 Oct

Marketing visitors
35
+3 vs Sat
45 pageviews · 34 sessions
Last Sunday 11 Oct: 37 visitors
Signups
2
+1 vs Sat
7 days: 31 (prior week 32)
Last Sunday: 4
Signed-in florists
22
−1 vs Sat
655 dashboard pageviews
Last Sunday: 22
Client page visitors
213
+10 vs Sat
Proposal, enquiry and invoice pages
Last Sunday: 181
Client enquiry forms opened
148
+3 vs Sat
6 started · 2 submitted
Last Sunday: 143 · 0 submitted
First proposals sent
2
+1 vs Sat
7 days: 7 (prior week 9)
Trials converted
0
no change
7 days: 1 (prior week 7)
Watch item
Marketing forms
0
−2 vs Sat
Trial link 0 · Contact 0
7 days: 9 trial links, 2 contact

Marketing site bloomboard.io · 14 days, this week in colour, prior week in pale

Unique visitors per day

Week: 302 visitors (prior week 294) · 372 sessions (363)
69
5
42
6
50
7
80
8
29
9
44
10
37
11
61
12
50
13
60
14
70
15
61
16
32
17
35
18

Pageviews per day

Week: 626 pageviews (prior week 689) · 1.7 pages per session
142
5
101
6
94
7
152
8
57
9
79
10
64
11
98
12
91
13
113
14
109
15
122
16
48
17
45
18

Trial link requests per day

Homepage trial-link form · Week: 9 (prior week 10) · Contact form: 2 (prior week 2)
2
5
1
6
1
7
2
8
0
9
4
10
0
11
2
12
0
13
3
14
2
15
0
16
2
17
0
18

Register page visitors per day (app)

Week: 58 reached /register, 54 of them straight from bloomboard.io · 31 completed signup (53%)
21
5
9
6
17
7
9
8
1
9
9
10
7
11
13
12
9
13
10
14
11
15
8
16
4
17
3
18
prior week (Mon 5 to Sun 11)this weekyesterday

Where visitors came from

Unique visitors by landing source · yesterday / Saturday / week
SourceSunSatWeek
Direct1813113
Instagram and link in bio815113
Google search7276
floweringminds.education105
Everything else (Facebook, G2, LinkedIn, Luma, ManyChat, ChatGPT, Perplexity)117
Instagram and link in bio combines l.instagram.com, instagram.com, stan.store and visits tagged ig/social without a referrer. 19 weekly visitors referred by bloomboard.io itself (internal navigation) are left out.

Countries

Unique visitors · yesterday / Saturday / week · last column: signups this week
CountrySunSatWeekSignups
United States1715172
22
Australia6537
4
South Africa5525
2
United Kingdom1118
–
Canada1114
2
France017
–
Italy004
1
Belgium003
–
China202
–
Thailand102
–
Spain102
–
Singapore101
–
Ireland012
–
Peru012
–
Austria011
–
Bosnia and Herzegovina011
–

Top pages

Pageviews · yesterday / Saturday / week · unique visitors in the week
PageSunSatWeekUniques
/ (home)3839463280
/features/proposals225841
/features/recipes012120
/florist-software311816
/faq111412
/switching00117
/contact1098
/vs/curate0264
/features/event-week0066
/changelog0044

Devices and the proposal story demo

Marketing visitors by device
Mobile · Sun
20
Sat 24
Desktop · Sun
15
Sat 8
Mobile · week
199
64%
Desktop · week
110
36%
Interactive proposal story on the marketing site
  • Yesterday 1 visitor reached a story chapter (Saturday 2). Across the week 35 visitor-days reached a chapter and 8 picked a template, with Friday 16 Oct the busiest day (9 people).
  • Of the 31 florists who signed up this week, 2 had used the demo before signing up.

Signups production signup_completed · app.bloomboard.io

Signups per day

Week: 31 (prior week 32) · Yesterday 2, Saturday 1, last Sunday 4
10
5
5
6
8
7
1
8
1
9
3
10
4
11
8
12
6
13
6
14
5
15
3
16
1
17
2
18

This week's cohort, how far they got by Sunday night

31 florists who signed up Mon 12 to Sun 18 Oct · steps reached at any time up to 23:59 Sun 18 Oct
Signed up
31
100%
Completed the setup wizard
28
90%
Started concierge
20
65%
Created a first event
17
55%
Added a first arrangement
9
29%
Previewed a proposal
11
35%
Sent a first proposal
4
13%
Started checkout
0
0%
Converted the trial
0
0%

Signup timeline

Every signup this week in SAST, with the first marketing touch found on the same person and the activation steps reached so far. Yesterday is shaded.
DayTimeWhereDeviceFirst marketing touchFirst visitSteps reached
Mon 12 Oct00:10Victorville, United StatesDesktopfloweringminds.education12 OctSetup wizardConcierge····
01:23Ankeny, United StatesDesktopDirect12 OctSetup wizard·····
02:07Melbourne, AustraliaDesktopDirect (landed on /switching)12 OctSetup wizardConciergeFirst eventFirst arrangementProposal previewed·
03:23Melbourne, AustraliaDesktopGoogle12 OctSetup wizardConciergeFirst event···
06:47Gergei, ItalyMobileInstagram12 OctSetup wizardConcierge····
10:49Adelaide, AustraliaDesktopGoogle22 SepSetup wizardConciergeFirst event·Proposal previewed·
19:35Dallas, United StatesDesktopGoogle12 Oct······
21:04Elk Grove, United StatesMobileInstagram link in bio30 SepSetup wizardConciergeFirst eventFirst arrangementProposal previewed·
Tue 13 Oct00:49Cameron, United StatesDesktopDirect to app, no marketing visit–······
02:30Chagrin Falls, United StatesMobileGoogle10 OctSetup wizardConciergeFirst event···
03:51Salt Lake City, United StatesDesktopDirect10 OctSetup wizardConciergeFirst event·Proposal previewed·
12:11Rutland, United StatesDesktopGoogle13 OctSetup wizardConciergeFirst eventFirst arrangementProposal previewed·
16:41Alamo, United StatesDesktopDirect6 OctSetup wizardConcierge····
18:58Yarmouth, United StatesDesktopGoogle13 OctSetup wizardConciergeFirst eventFirst arrangement··
Wed 14 Oct03:47Charlotte, United StatesDesktopDirect14 Oct······
08:49Hermanus, South AfricaMobileGoogle app (Android)14 OctSetup wizardConciergeFirst event·Proposal previewed·
20:27Kelowna, CanadaDesktopGoogle, sent the contact form at 20:1014 OctSetup wizardConcierge····
20:33New York, United StatesDesktopGoogle14 OctSetup wizard···Proposal previewed·
21:06Montreal, CanadaMobileGoogle14 OctSetup wizard·····
23:10Providence, United StatesDesktopGoogle14 OctSetup wizardConcierge····
Thu 15 Oct10:16Bremerton, United StatesDesktopGoogle7 OctSetup wizardConciergeFirst eventFirst arrangement··
16:17Minneapolis, United StatesMobileInstagram link in bio30 SepSetup wizard·First eventFirst arrangementProposal previewedProposal sent
18:14Cape Town, South AfricaMobileGoogle15 OctSetup wizard·····
21:47Portland, United StatesDesktopDirect (30 marketing pageviews)25 SepSetup wizardConciergeFirst eventFirst arrangementProposal previewedProposal sent
22:27Ashburn, United StatesDesktopDirect15 OctSetup wizard·····
Fri 16 Oct02:13Mendham, United StatesDesktopInstagram link in bio16 OctSetup wizardConciergeFirst event···
12:29Lake Worth, United StatesMobileInstagram link in bio16 OctSetup wizard·First event·Proposal previewedProposal sent
16:52Fishers, United StatesDesktopGoogle16 OctSetup wizard·First eventFirst arrangementProposal previewed·
Sat 17 Oct07:17Ilkley, AustraliaDesktopstan.store (link in bio)17 OctSetup wizardConciergeFirst event···
Sun 18 Oct06:01McCormick, United StatesMobileInstagram18 OctSetup wizardConcierge····
07:27Ponte Vedra Beach, United StatesMobileDirect to app, no marketing visit–Setup wizardConciergeFirst eventFirst arrangement·Proposal sent
"First visit" is the first bloomboard.io pageview on the stitched person. 7 of 31 first visited before this week; the earliest was 22 September. 2 florists have no marketing visit on their person and went straight to the app.

Activation and conversion production events · 14 days

First event created

Week: 21 florists (prior week 22)
6
5
2
6
7
7
1
8
2
9
3
10
1
11
4
12
6
13
1
14
4
15
4
16
1
17
1
18

First proposal sent

Week: 7 (prior week 9)
1
5
2
6
1
7
3
8
2
9
0
10
0
11
2
12
0
13
0
14
0
15
2
16
1
17
2
18

Trials converted

Week: 1 (prior week 7) · checkout started by 2 people, both on Tue 13
1
5
2
6
3
7
0
8
0
9
0
10
1
11
0
12
1
13
0
14
0
15
0
16
0
17
0
18
Watch item. Trial conversions fell from 7 in the week of 5 to 11 October to 1 this week, and the only checkout activity this week was 2 people on Tuesday 13 October. Signups and first proposals held steady, so this looks like timing of trial end dates rather than a funnel break, but it is worth a look at which trials end this coming week. One trial expired on Wednesday 14 October without converting.

Signed-in florists and client pages app.bloomboard.io · 14 days

Florists active in the dashboard per day

Week: 89 distinct florists (prior week 76) · 516 sessions (395)
38
5
34
6
39
7
26
8
30
9
20
10
22
11
39
12
43
13
47
14
40
15
36
16
23
17
22
18

Dashboard pageviews per day

Week: 6,878 (prior week 5,316) · Monday 12 Oct was the busiest day in two weeks
0.7k
5
1.0k
6
0.9k
7
0.8k
8
0.8k
9
0.4k
10
0.6k
11
1.7k
12
1.1k
13
1.3k
14
0.9k
15
0.9k
16
0.3k
17
0.7k
18

Client page visitors per day

Clients opening proposals, enquiry forms, invoices and briefs · Week: 1,253 people (prior week 1,112)
61
5
91
6
181
7
220
8
227
9
213
10
181
11
169
12
164
13
215
14
173
15
211
16
203
17
213
18

Rage clicks per day (this week)

Week: 520 clicks by florists · 188 in the arrangement builder, 103 in the template studio, 11 in event setup
 
5
 
6
 
7
 
8
 
9
 
10
 
11
152
12
75
13
56
14
118
15
84
16
22
17
13
18

Client enquiry forms florists' enquiry forms, opened by their clients

Enquiry forms opened per day

Distinct clients · Yesterday 148 (Saturday 145) · 6 started filling it in yesterday
30
5
64
6
139
7
154
8
177
9
162
10
143
11
100
12
117
13
143
14
106
15
117
16
145
17
148
18

Enquiries submitted per day

Week: 17 submitted, 48 started (prior week 15 submitted, 37 started) · 9 accepted by florists this week
0
5
3
6
6
7
2
8
3
9
1
10
0
11
2
12
8
13
0
14
0
15
3
16
2
17
2
18

Marketing-to-app identity stitch

Is the stitch working?

Signups with marketing history
29
of 31
First visited before this week
7
of 31
No marketing visit on the person
2
of 31
The 2 unstitched signups (Tue 13 Oct 00:49 and Sun 18 Oct 07:27) both arrived at the app with no referrer, so they most likely never visited bloomboard.io on that device. That is not a merge failure.

Where the gaps are

  • First-touch person properties are empty. Initial referring domain, initial UTM source and initial landing URL are null on all 31 signups. PostHog's built-in first-touch attribution cannot be used; this report rebuilds first touch from the earliest stitched marketing pageview instead.
  • The emailed trial link does not show up as signups. 19 trial-link requests in 14 days (9 this week). 5 of those people later appeared in the app as the same person and 0 signed up as the same person. 7 email_link_clicked events were recorded in the same period. Either the email path converts poorly or the handoff id in the link is not merging on signup.
  • Signups come from the site CTA, not the email. 54 of the 58 people who reached /register this week were referred straight from bloomboard.io.
  • Contact form: 4 submissions in 14 days; 1 of them signed up 17 minutes later (Wed 14 Oct, Kelowna).

Feature flags and experiments

First-touch sources of this week's signups

Google search (incl. Google app)
14
45%
Direct
7
23%
Instagram and link in bio (incl. stan.store)
7
23%
floweringminds.education
1
3%
No marketing visit, straight to the app
2
6%
Counted from the earliest bloomboard.io pageview on each stitched person (30-day lookback). Direct includes visitors who typed the address or came from an app that strips the referrer.
Method. Source: PostHog project BloomBoard (EU), queried directly with SQL on Monday 19 October 2026 at about 08:00 SAST. Days are Africa/Johannesburg calendar days. Marketing = pageviews with host bloomboard.io. Signed-in florists = app.bloomboard.io pageviews by an identified user id. Client pages = app paths /e/, /p/, /i/, /b/, /enquiry, /proposal-preview and the team week page. Production custom events exclude staging. The project's test-account filters (local hosts and the two office IP addresses) are applied to every query; internal staff are never identified in PostHog and are not separable from anonymous traffic. Headless browsers are dropped by the PostHog bot filter and never appear. Weekly uniques are distinct persons across the week, so they do not equal the sum of the daily bars.