BloomBoard daily insights
Sunday 25 October 2026, 08:00 SAST. Covers Saturday 24 October (00:00 to 24:00 SAST) against Friday 23 October, plus the week Sunday 18 to Saturday 24 October against the week before.
What stands out
- A quiet Saturday. bloomboard.io had 23 visitors and 41 page views, down from 51 and 106 on Friday and from 32 visitors last Saturday. The app had 27 signed-in florists, down from 42 on Friday and 23 last Saturday.
- Two signups, both from the marketing site. A United States florist at 01:16 finished setup and created a first event within three minutes. A South African florist at 22:01 finished setup and completed a tutorial, with no event yet. Both had visited bloomboard.io weeks earlier.
- The week closed at 20 signups against 33 the week before. Marketing visitors were down 14% week on week (260 against 303). Instagram referrals fell every day from 21 on Monday to 2 on Saturday.
- Conversion was the bright spot. 8 trials converted this week against 2 the week before, and 12 first proposals were sent against 5. None of either happened on Saturday.
- No marketing contact forms this week (2 the week before). Florists' own enquiry pages kept working: 22 client enquiries submitted this week against 15.
- No PostHog feature flags or experiments exist, so there is nothing to report on exposure or variants.
Saturday 24 October at a glance
Production only. Test hosts, staging and the two office IP addresses are filtered out (see method at the end).
The day, hour by hour
Saturday's traffic came in two blocks: North American evening (00:00 to 04:00 SAST) and the European and South African afternoon (12:00 to 18:00), then North American morning from 20:00. The marketing site was almost silent between 08:00 and 16:00.
Two weeks, day by day
The last seven bars are this week. Faded bars are the week before. Weekday labels are SAST calendar days.
Week on week
| Measure | This week | Prior week | Change |
|---|---|---|---|
| bloomboard.io unique visitors | 260 | 303 | -14% |
| bloomboard.io page views | 561 | 645 | -13% |
| bloomboard.io sessions | 327 | 374 | -13% |
| app.bloomboard.io people (all) | 1254 | 1380 | -9% |
| Signed-in florists | 92 | 87 | +6% |
| Anonymous viewers of public pages (enquiry, proposal, brief) | 1080 | 1213 | -11% |
| app.bloomboard.io page views | 9464 | 8888 | +6% |
Unique visitors are counted once per week, so the weekly figure is lower than the sum of the daily bars. App people includes anonymous clients opening enquiry, proposal and brief pages.
Signups and activation
Every production signup this week, in SAST. "Marketing visit matched" means the person's PostHog history includes a bloomboard.io visit, so the marketing and app identities were stitched.
| Day | Time SAST | Country | Device | Arrived via | Marketing visit matched | Notes |
|---|---|---|---|---|---|---|
| Sun 18 Oct | 06:01 | United States | Phone | bloomboard.io | matched | |
| Sun 18 Oct | 07:27 | United States | Phone | Direct to app | not matched | |
| Mon 19 Oct | 14:17 | United Kingdom | Desktop | bloomboard.io | not matched | Referrer says bloomboard.io but no marketing visit is attached to this person. The one true stitch miss this week. |
| Mon 19 Oct | 21:26 | United States | Desktop | bloomboard.io | matched | |
| Mon 19 Oct | 22:05 | United Kingdom | Desktop | bloomboard.io | matched | |
| Mon 19 Oct | 22:40 | United States | Desktop | bloomboard.io | matched | |
| Tue 20 Oct | 20:36 | Canada | Desktop | Trial link email | matched | Requested the trial link on a phone at 20:25, signed up on desktop 11 minutes later. |
| Tue 20 Oct | 20:40 | United States | Desktop | bloomboard.io | matched | |
| Tue 20 Oct | 21:02 | South Africa | Desktop | bloomboard.io | matched | |
| Wed 21 Oct | 13:41 | South Africa | Desktop | bloomboard.io | matched | |
| Thu 22 Oct | 00:59 | United States | Desktop | Direct to app | not matched | Clicked an emailed link but has no marketing visit attached. |
| Thu 22 Oct | 16:26 | United States | Desktop | bloomboard.io | matched | |
| Fri 23 Oct | 15:55 | Spain | Desktop | bloomboard.io | matched | |
| Fri 23 Oct | 17:57 | United States | Desktop | Direct to app | not matched | |
| Fri 23 Oct | 18:37 | United States | Tablet | Direct to app | not matched | |
| Fri 23 Oct | 19:32 | Italy | Phone | bloomboard.io | matched | |
| Fri 23 Oct | 21:17 | United States | Desktop | Direct to app | not matched | |
| Fri 23 Oct | 22:23 | United States | Desktop | Trial link email | matched | Requested the trial link from a link-in-bio page on a phone on Thu 22 at 08:08. Signed up on desktop 38 hours later. |
| Sat 24 Oct | 01:16 | United States | Desktop | bloomboard.io | matched | First marketing visit Mon 13 Oct. Finished setup in 24 seconds, chose the concierge, created a first event at 01:19. |
| Sat 24 Oct | 22:01 | South Africa | Desktop | bloomboard.io | matched | First marketing visit Fri 2 Oct. Finished setup, skipped the concierge, completed one tutorial and started a second. No event yet. |
Activation steps
| Step | Sat 24 | Fri 23 | Week Sun 18 to Sat 24 | Prior week Sun 11 to Sat 17 |
|---|---|---|---|---|
| Signups completed | 2 | 6 | 20 | 33 |
| Setup wizard completed | 2 | 3 | 17 | 30 |
| First event created | 3 | 3 | 17 | 22 |
| First arrangement added | 1 | 2 | 10 | 11 |
| First proposal previewed | 2 | 1 | 12 | 15 |
| First proposal sent | 0 | 3 | 12 | 5 |
| Checkout started (events) | 1 | 3 | 24 | 12 |
| Trial converted | 0 | 2 | 8 | 2 |
| Trial expired | 0 | 0 | 9 | 1 |
| Trial link requested (phone flow) | 1 | 1 | 6 | 8 |
| Trial link email clicked | 0 | 1 | 4 | 4 |
| Client enquiries submitted | 2 | 3 | 22 | 15 |
| People who opened an enquiry form | 75 | 78 | 745 | 871 |
| Contact form submitted (marketing) | 0 | 0 | 0 | 2 |
Trials converted this week
| Day | Time SAST | Country | Device |
|---|---|---|---|
| Mon 19 Oct | 07:21 | Australia | Desktop |
| Mon 19 Oct | 22:00 | Canada | Desktop |
| Tue 20 Oct | 22:39 | United States | Desktop |
| Wed 21 Oct | 16:53 | United States | Phone |
| Thu 22 Oct | 00:37 | United States | Desktop |
| Thu 22 Oct | 17:35 | United States | Desktop |
| Fri 23 Oct | 17:15 | United States | Desktop |
| Fri 23 Oct | 20:13 | United States | Desktop |
Converted accounts are older trials, so none of them appears in this week's signup list. 9 trials expired this week, 5 of them on Thursday.
Saturday's checkout
One florist started checkout on Saturday and did not convert. Friday had 3 checkout starts by 2 people and 2 conversions.
Saturday's new accounts
Both finished the setup wizard. The 01:16 signup chose the concierge and created a first event three minutes after registering. The 22:01 signup skipped the concierge, completed one tutorial and started a second.
Where marketing visitors came from
Referrer counts are visitor-days: a person is counted once per day per referrer, so a visitor who arrived twice from different places counts twice.
Instagram brought 58 visitor-days this week, 22% of marketing arrivals, but faded through the week. The link-in-bio page (stan.store) added 13 and produced 3 of the 6 trial link requests.
Countries
Unique marketing visitors by country. Weekly figures are visitor-days (one count per person per day).
Signups this week by country: United States 12, South Africa 3, United Kingdom 2, Canada 1, Spain 1, Italy 1. Saturday's two were United States and South Africa.
Marketing pages
Saturday was home page only for all but 7 visitors. Devices on Saturday: 13 phone, 10 desktop. Friday: 31 desktop, 21 phone.
Marketing to app identity stitch
The dashboard identifies a florist on sign-in and PostHog merges their earlier anonymous marketing visits into the same person. The gap is the share of signups with no marketing visit attached.
Signups with a marketing visit attached
Saturday: 2 of 2. Friday: 3 of 6.
Of the 6 unmatched, 5 arrived directly on the app's register page with no marketing referrer, so there was no marketing visit to stitch. One (United Kingdom, Monday 14:17) arrived with bloomboard.io as the referrer but has no marketing visit on the person. That is the only true stitch miss this week.
The phone flow stitched correctly twice: both florists who requested a trial link on a phone and signed up later on a desktop were merged into one person.
Marketing visitors also seen in the app
| Day | Marketing visitors | Also seen in the app as the same person | Share |
|---|---|---|---|
| Sun 18 Oct | 35 | 9 | 26% |
| Mon 19 Oct | 74 | 22 | 30% |
| Tue 20 Oct | 63 | 21 | 33% |
| Wed 21 Oct | 42 | 14 | 33% |
| Thu 22 Oct | 43 | 12 | 28% |
| Fri 23 Oct | 51 | 17 | 33% |
| Sat 24 Oct | 23 | 8 | 35% |
| Week total (visitor-days) | 331 | 103 | 31% |
Includes existing florists who passed through bloomboard.io on their way to log in, so this is an upper bound on marketing-to-app continuity, not a conversion rate.
Feature flags and experiments
The PostHog project has no feature flags and no experiments defined, and no flag evaluation events or active-flag properties were recorded on Saturday. There is nothing to report here. Any in-app gating runs outside PostHog.
App friction signals
Rage clicks in the app (rapid repeated clicks in one place). Friday had 82 by 19 florists; Saturday 34 by 11.
| Day | Where | Count | Note |
|---|---|---|---|
| Fri 23 | Event page | 46 rage clicks by 10 florists | No element label captured, so likely a non-text control or a slow area. |
| Fri 23 | Proposal template studio | 22 by 5 florists | Includes one person on the Backward button. |
| Sat 24 | Proposal template studio | 9 by 3 florists | 4 of them on the Backward button by one person. |
| Sat 24 | Event page | 4 by 2 florists | |
| Sat 24 | Design presets | 4 by 1 florist | |
| Sat 24 | Forms builder | 3 by 1 florist | Plus single clicks on Page settings and Content text. |