Daily insights

Saturday 4 October 2026

Report run Sunday 5 Oct 2026, 06:45 SAST · all days are Africa/Johannesburg calendar days · PostHog project BloomBoard, cross-checked with the production database

Compared with Friday 3 Oct · week = Mon 28 Sep to Sat 4 Oct · prior week = 21 to 27 Sep

Zero production signups on Saturday 4 Oct, after six on Friday. The database agrees.

Marketing traffic also fell to 24 visitors (40 on Friday). The week as a whole is still the strongest in a month: 31 signups against 6 the week before, and 315 marketing visitors against 111. The previous Saturday (27 Sep) also had zero signups, so this reads as a weekend dip at the end of the Instagram surge of 29 Sep to 1 Oct.

Production signups

-100% vs 3 Oct (6)

Sat 4 Oct · Fri 3 Oct

31 this week · 6 prior week

Marketing visitors

-40% vs 3 Oct (40)

bloomboard.io unique people

315 this week · 111 prior week

Marketing pageviews

-38% vs 3 Oct (76)

bloomboard.io

673 this week · 345 prior week

Florists active in the app

0% vs 3 Oct (18)

signed-in dashboard pages

219 person-days this week · 148 prior

Contact forms

from 0 on 3 Oct

marketing /contact

3 this week · 0 prior week

First proposals sent

from 0 on 3 Oct

florists, production

2 this week · 2 prior week

14-day trend

Darker bar is Saturday 4 Oct. Hover a bar for its value.

Production signups

signup_completed, production only · PostHog matches the users table on every day but 29 Sep (one invited team member)

Marketing visitors

unique people with a pageview on bloomboard.io

Florists active in the app

unique people on signed-in dashboard pages (public client pages and login excluded)

Public enquiry page opens

enquiry_opened, production · one florist's link shared on Facebook since 24 Sep

Activation funnel (production)

Counts of people. Yesterday's first proposal sent was one florist who sent two proposals.

Step	Sat 4 Oct	Fri 3 Oct	Week 28 Sep to 4 Oct	Prior week 21 to 27 Sep
Trial link requested (marketing)	1	1	12	1
Signup completed	0	6	31	6
Setup wizard completed	0	5	22	not pulled
First event created	1	4	19	5
First proposal sent	1	0	2	3
Trial converted (event)	0	0	1 (28 Sep)	3
Trial expired	0	1	4	not pulled

Billing, from the database. One Studio subscription from July was paused on 4 Oct at 06:00 SAST. One Core subscription updated its record at 15:30 and stays active. No new subscription was created on 3 or 4 Oct. The subscription rows dated 30 Sep and 1 Oct belong to an account created in March and carry a checkout event but no trial-converted event, so they look like a plan change, not a new conversion.

Where marketing visitors came from

Unique people on bloomboard.io. Instagram carried the week (131 of 315) but had faded to 3 people by Saturday.

Referrer	Sat 4 Oct	Fri 3 Oct	7 days
Direct	14	17	106
Google search	7	19	74
Internal (bloomboard.io)	5	4	36
Instagram (link in bio, utm ig)	3	4	131
Luma	1	0	1
ChatGPT	0	0	2

Top pages on 4 Oct: home 22 people, /florist-software 3, /features/proposals 2, then one visitor each on the proposal-template pages, /vs/curate, /stemcounter-alternative, /switching and /contact.

Countries (marketing)

Unique people on bloomboard.io.

Country	Sat 4 Oct	Fri 3 Oct	7 days
United States	10	30	197
Australia	4	0	35
South Africa	4	3	22
United Kingdom	3	4	29
Canada	0	2	9
New Zealand	1	0	4
Spain, Bulgaria	1 each	0	3, 1

Signups this week by country: United States 26, South Africa 2, United Kingdom 1, New Zealand 1, Mongolia 1. Contact form on 4 Oct: one, from the United States on a phone at 00:05 SAST.

Inside the app

app.bloomboard.io had 220 unique people and 529 pageviews on Saturday (189 and 631 on Friday). Most of those people were clients on public pages, not florists.

Surface	Sat 4 Oct people	Sat pageviews	Fri 3 Oct people	Fri pageviews
Public enquiry pages (/e/…)	191	199	157	160
Events	14	159	16	154
Proposals and template studio	5	33	5	17
Design presets	2	28	3	15
Media library	6	23	5	11
Business settings	5	15	5	148
Terms studio	2	15	1	2
Register and login	8	11	19	22

Public enquiry link. 163 opens by 159 people on Saturday, all on one florist's link, 157 of them on phones, arriving from Facebook (South Africa, Seychelles, Malawi). Only 1 enquiry was started and 1 submitted. The link has drawn 100 to 170 opens a day since 24 Sep with 0 to 8 starts a day.

Friction. 31 rage clicks in 10 sessions on Saturday (114 in 6 sessions on Friday): 14 on the proposal template studio across 3 florists, 12 on an event page across 2 florists, 3 on a design preset. Brief flow on Saturday: 5 briefs opened, 3 started, 2 submitted, 2 enquiries accepted by florists.

Marketing to app identity stitch

A signup is stitched when the same PostHog person also has a bloomboard.io pageview in the prior three weeks.

Day	Signups	Stitched
28 Sep	2	2
29 Sep	6	6
30 Sep	11	9
1 Oct	3	1
2 Oct	3	2
3 Oct	6	5
4 Oct	0	none to stitch
Week	31	25 (81%)

The 6 unstitched signups were all on desktop: 2 United States (30 Sep), 2 South Africa (1 Oct), 1 New Zealand (2 Oct), 1 United States (3 Oct). Identified persons carry no initial referrer or initial host properties, so attribution for a signup comes only through this stitch.

Experiments and flags

PostHog holds no feature flags and no experiments for this project, and no flag evaluation events arrived in the last 7 days.

Source	State
PostHog feature flags	0 defined
PostHog experiments	0 defined
Django feature flag registry (production)	8 active of 18 definitions
Per-account flag overrides changed since 3 Oct	none

Test-account filtering: the PostHog test filter only excludes localhost and the internal-or-test-user person flag is never set. This report filters on host (bloomboard.io, app.bloomboard.io) and app_environment = production; staging (10 people, 85 pageviews this week) and a Vercel preview host are excluded. Database counts exclude bloomboard.io email addresses.

What to do with this

Nothing is broken. The zero-signup Saturday matches the database and matches the previous Saturday. Watch Monday 6 Oct: if signups stay at zero with marketing visitors back above 40, treat it as a funnel problem.
The Instagram surge is over. 131 visitors in the week, 3 on Saturday. The next post decides whether the week's 31 signups repeat.
One florist's public enquiry link draws 100 to 170 phone visitors a day from Facebook and almost none start an enquiry. Worth a look at the enquiry page in the Facebook in-app browser.
Template studio rage clicks appeared again on Saturday (3 florists, 6 sessions). Replays are in PostHog under 4 Oct.