Quiet Wednesday. One signup (three on Tuesday), and marketing visitors fell to 42 from 63 as Google and Instagram both sent fewer people. The week is tracking lighter too: 19 signups in the last 7 days against 29 the week before. Activation held up: 3 first events, 3 first proposals sent and 1 trial converted, but 3 trials expired on the same day.
Pageviews: 109 · 122 · 48 · 45 · 113 · 94 · 97. Wednesday had more pages per visitor (2.3) than any other weekday.
Pageviews: 1,164 · 1,229 · 587 · 919 · 1,551 · 1,797 · 1,205. Wednesday is the lowest weekday of the week for app use.
19 signups this 7-day window, 29 the week before (−34%). The production users table shows the same daily counts, and none of the 19 is an internal or test account.
| Measure | Last 7 days | Prior 7 days | Change |
|---|---|---|---|
| Marketing visitors (distinct) | 300 | 294 | +2% |
| Marketing sessions | 375 | 369 | +2% |
| App active users (distinct) | 1,396 | 1,445 | −3% |
| Signups | 19 | 29 | −34% |
| Trial links requested | 7 | 10 | −30% |
| Contact form submitted | 1 | 3 | −2 |
| Client enquiries submitted | 20 | 16 | +25% |
| First event created | 19 | 19 | flat |
| First proposal sent | 10 | 7 | +3 |
| Checkout started (people) | 6 | 3 | +3 |
| Trials converted | 4 | 2 | +2 |
| Trials expired | 4 | 1 | +3 |
The marketing site is busiest between midnight and 05:00 SAST (North American evening). Between 08:00 and 11:00 SAST it had no visitors at all. The app peaks at 12:00 SAST (149 views) and again at 20:00–22:00 (most distinct users, 21–22 per hour).
| Day | Saw /register | From bloomboard.io | Signed up |
|---|---|---|---|
| Thu 15 | 11 | 9 | 5 |
| Fri 16 | 8 | 8 | 3 |
| Sat 17 | 4 | 4 | 1 |
| Sun 18 | 3 | 3 | 2 |
| Mon 19 | 11 | 11 | 4 |
| Tue 20 | 6 | 5 | 3 |
| Wed 21 | 5 | 4 | 1 |
| 7 days | 48 | 44 | 19 (40%) |
| Event | Wed 21 | Tue 20 | 7 days |
|---|---|---|---|
| Signup completed | 1 | 3 | 19 |
| Wizard completed | 1 | 3 | 20 |
| First event created | 3 | 2 | 19 |
| First arrangement added | 1 | 1 | 12 |
| First proposal previewed | 2 | 3 | 12 |
| First proposal sent | 3 | 1 | 10 |
| Checkout started (people) | 2 | 2 | 6 |
| Trial converted | 1 | 1 | 4 |
| Trial expired | 3 | 0 | 4 |
| Trial link requested | 0 | 1 | 7 |
First events, first proposals and conversions are counted on the day they happened, whoever the user is. The 4 conversions this week are older trials; none of the 19 new signups has converted yet.
The three who have not created an event signed up on Thu 15 (two, one from South Africa on mobile) and Mon 19 (one, United States).
| Step | Wed 21 | Tue 20 | 7 days |
|---|---|---|---|
| Enquiry page opened (people, sum of days) | 82 | 128 | 857 |
| Enquiry started | 3 | 12 | 46 |
| Enquiry submitted | 2 | 6 | 20 |
| Contact form (bloomboard.io/contact) | 0 | 0 | 1 |
Two people visited the contact page yesterday; neither submitted.
| Source | Visitors | Pageviews |
|---|---|---|
| Direct | 143 | 279 |
| Instagram (l.instagram.com + instagram.com) | 90 | 151 |
| Google (incl. google.com.au) | 63 | 134 |
| bloomboard.io (internal navigation) | 20 | 38 |
| stan.store | 7 | 8 |
| floweringminds.education | 5 | 7 |
| Gmail (web + Android) | 3 | 4 |
| 2 | 2 | |
| Bing, G2, app.bloomboard.io | 1 each | 5 |
Wednesday's "other": Ireland, Latvia, Portugal, Serbia (1 each). Tuesday's: France 2, Germany, Ireland, Israel (1 each).
| Country | Visitors | Share |
|---|---|---|
| United States | 167 | 56% |
| Australia | 31 | 10% |
| South Africa | 29 | 10% |
| United Kingdom | 21 | 7% |
| Canada | 13 | 4% |
| China | 7 | 2% |
| Singapore | 6 | 2% |
| Belgium | 5 | 2% |
| France | 3 | 1% |
| All others (Thailand, Ireland, Spain and 8 more, 1–2 each) | 18 | 6% |
| Page | Visitors | Views | Tue |
|---|---|---|---|
| / (home) | 39 | 61 | 61 |
| /features/proposals | 6 | 12 | 4 |
| /switching | 4 | 5 | 1 |
| /florist-software | 4 | 5 | 2 |
| /features/recipes | 2 | 2 | 3 |
| /wedding-florist-software | 2 | 2 | 1 |
| /contact | 2 | 2 | 0 |
| /faq, /changelog, /vs/curate, /vs/details-flowers, /event-florist-software, /features/event-week | 1 each | 8 | — |
Devices yesterday: mobile 24, desktop 19, tablet 1 (Tuesday: desktop 34, mobile 29, tablet 1).
For 17 of the 19 signups the same PostHog person carries their earlier bloomboard.io pageviews, so the marketing visit, the register page and the signup are one journey. Yesterday's signup is stitched: the site visit at 13:34, the register page, the signup at 13:41, and the first event all sit on one person.
The one gap is a Monday signup whose register page referrer was bloomboard.io but whose person has no marketing pageview at all, most likely a visit on another device or a browser that blocked the cookie. The nineteenth signup never visited the marketing site (arrived directly on the login page on Sunday, probably invited), so no stitch was expected.
The emailed trial link worked as designed on Tuesday: the Canadian signup came in through the link carrying the marketing id, and all 4 of their earlier marketing pageviews are on the same person.
| Day | Identify calls | People identified | Signups |
|---|---|---|---|
| Thu 15 | 25 | 22 | 5 |
| Fri 16 | 19 | 12 | 3 |
| Sat 17 | 5 | 5 | 1 |
| Sun 18 | 11 | 10 | 2 |
| Mon 19 | 24 | 23 | 4 |
| Tue 20 | 17 | 16 | 3 |
| Wed 21 | 25 | 19 | 1 |
Identify fires on every sign-in, not only at signup, so the count tracks returning florists logging in on a fresh device or browser as well as new accounts.
No feature flags and no experiments are configured in the PostHog project (0 flags, 0 experiments), and no pageview yesterday carried an active flag. Nothing to report until a flag or experiment is created.
Source: PostHog project BloomBoard (EU), queried with SQL on 22 October 2026. Days are SAST midnight to midnight. Marketing = pageviews on bloomboard.io; app = pageviews on app.bloomboard.io; staging and localhost are excluded. The project's internal-traffic filters (two office IP addresses) are applied to every count. Funnel and activation events are limited to the production environment. Signup counts were cross-checked against the production users table: the daily counts match exactly for all 8 days and none of the accounts has an internal or test email. Visitors are distinct PostHog persons; a florist who browsed anonymously and later signed up counts once. No bot-flagged pageviews were recorded in the window.