Quiet Saturday. One new studio signed up (Australia, 07:17 SAST) and created its first event eight minutes later. One florist who signed up on Friday sent her first proposal just after midnight. No trial converted and no contact form came in.
Marketing traffic halved versus Friday (32 visitors against 61) and was below last Saturday (44). Google referrals have fallen for two days in a row: 20 visitors on Thursday, 6 on Friday, 2 on Saturday, against 18 last Saturday. Instagram held at 7 visitors. Direct was 19.
Seven days (Sun 11 to Sat 17): 33 signups against 28 the week before, 22 first events, 5 first proposals sent, 2 trial conversions, 2 contact forms, 15 client enquiry forms submitted.
app.bloomboard.iobloomboard.io
Pageviews, same days: app 884 · 1,986 · 1,443 · 1,595 · 1,164 · 1,229 · 587 (7-day total 8,888). Marketing 64 · 98 · 91 · 113 · 109 · 122 · 48 (7-day total 645).
This week: 33Week before (Sun 4 to Sat 10): 28
Two signups on Monday 13 October came from an internal BloomBoard IP in Cape Town and are excluded everywhere in this report.
| Milestone | Sat 17 | Fri 16 | Thu 15 | Wed 14 | Tue 13 | Mon 12 | Sun 11 | 7-day |
|---|---|---|---|---|---|---|---|---|
| Signup completed | 1 | 3 | 5 | 6 | 6 | 8 | 4 | 33 |
| Setup wizard completed | 1 | 3 | 6 | 5 | 6 | 7 | 2 | 30 |
| First event created | 1 | 4 | 4 | 1 | 6 | 5 | 1 | 22 |
| First arrangement added | 0 | 2 | 3 | 1 | 3 | 1 | 1 | 11 |
| First proposal previewed | 0 | 4 | 0 | 3 | 6 | 1 | 1 | 15 |
| First proposal sent | 1 | 2 | 0 | 0 | 0 | 2 | 0 | 5 |
| Checkout started (people) | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 3 |
| Trial converted | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 2 |
| Trial expired | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| Trial link requested (marketing, phone) | 2 | 0 | 2 | 2 | 0 | 2 | 0 | 8 |
| Trial email link clicked | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 4 |
| Contact form submitted (bloomboard.io) | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 2 |
| Client enquiry form submitted | 2 | 3 | 0 | 0 | 8 | 2 | 0 | 15 |
| Client enquiry page opened | 147 | 122 | 113 | 150 | 125 | 104 | 144 | 905 |
Grey figure: Friday 16 October
Google: Sun 11, Mon 17, Tue 24, Wed 15, Thu 20, Fri 6, Sat 2 · Instagram: 5, 17, 6, 13, 25, 22, 7 · Direct: 21, 20, 18, 30, 23, 35, 19
7-day: United States 177 · Australia 33 · South Africa 22 · United Kingdom 19 · Canada 15 · France 8 · Italy 4 · 17 other countries with 1 to 3 each
Devices on Saturday: 24 mobile, 8 desktop (Friday 40 mobile, 23 desktop).
7-day: South Africa 1,014 · United States 241 · Australia 76 · United Kingdom 25 · Canada 7 · Italy 5 · Netherlands 4 · 13 others with 1 to 2 each. South Africa includes public client pages (enquiry forms, proposals) opened by florists' customers.
Busiest hour 00:00 (58, US evening); afternoon peak 13:00 to 14:00 (49, 53). The Friday curve peaked at 09:00 to 13:00 with 94 to 100 per hour.
Never more than 6 in an hour. Small lift 15:00 to 17:00 SAST (US morning). Four hours had no visit at all.
| Page | Sat 17 | Fri 16 |
|---|---|---|
| / (home) | 32 | 57 |
| /features/proposals | 2 | 11 |
| /faq | 1 | 4 |
| /features/recipes | 1 | 3 |
| /florist-software | 1 | 2 |
| /vs/curate | 1 | 0 |
| /terms, /refunds | 1 each | 0 |
| /switching, /features/event-week, /contact | 0 | 2 each |
Gap is 9%. All three unlinked signups arrived at the app directly (Sun 11 at 01:28 and 02:03, Tue 13 at 00:49), so there was no marketing visit to stitch. One Rutland, US signup (Tue 13) visited bloomboard.io only the day after signing up. Saturday's signup is linked: marketing visit 07:14, signup 07:17. No stitch failure found
The PostHog project holds 0 feature flags and 0 experiments, and recorded no flag-evaluation events in the last seven days. Feature gating runs inside the app's own flag registry, so there is nothing to report from PostHog here. Unchanged
Two phone trial links were requested on Saturday (both from Instagram, Tallahassee and Sacramento, US); neither has been clicked or signed up yet. Of the 8 trial links requested this week, 4 email links were clicked and 2 of those people are among the 33 signups. No contact form on Saturday; the week's two (Kelowna, Canada on Wed; Makawao, US on Fri) both came from the marketing site.
Method. Source: PostHog project BloomBoard (EU), queried by SQL on Sunday 18 October 2026, 08:00 SAST. Days are Africa/Johannesburg calendar days. Marketing = pageviews with host bloomboard.io; app = host app.bloomboard.io (includes public client pages such as enquiry forms and proposals). Visitors = unique persons. Staging and localhost are excluded. The project's test-account filters (the internal office IPs) are applied to every count; two Cape Town signups on Monday 13 October from that IP are excluded. Internal staff on the app are not identified in PostHog and cannot be separated from app visitor totals beyond the IP filter.
Funnel events are the app's own production events (signup_completed, first_event_created, first_proposal_sent, trial_converted, contact_form_submitted, enquiry_submitted, trial_link_requested). "Client enquiry form" is the public enquiry form a florist's customer fills in, not the marketing contact form.