Yesterday (Sat 10 Oct, 00:00 to 23:59 SAST) compared with Friday 9 Oct, plus the week Sun 4 Oct to Sat 10 Oct against the week before.
Week: 293 unique visitors, 693 pageviews, 366 sessions. Prior week (27 Sep to 3 Oct): 306, 682, 344. Flat week on week. No pageviews were flagged as bot traffic on any day.
Two busy windows: 06:00 (8 visitors, 11 pageviews) and 15:00 to 16:00 (12 visitors). Saturday's three signups landed at 08:04, 15:25 and 18:42 SAST, which is US and European morning-to-afternoon time.
| Country | Sat 10 | Fri 9 | Week |
|---|---|---|---|
| United States | 29 | 19 | 161 |
| United Kingdom | 3 | 1 | 32 |
| South Africa | 4 | 5 | 30 |
| Australia | 2 | 2 | 25 |
| Canada | 4 | 0 | 13 |
| Spain | 0 | 1 | 5 |
| Ireland | 2 | 0 | 4 |
| France · Germany · New Zealand | 0 · 1 · 0 | 1 · 0 · 1 | 3 · 3 · 3 |
| Source | Sat 10 | Fri 9 | Week |
|---|---|---|---|
| Direct / untracked | 20 | 11 | 138 |
| Google search | 20 | 14 | 120 |
| Instagram (l.instagram.com + instagram.com) | 10 | 6 | 76 |
| stan.store (incl. v2) | 0 | 3 | 17 |
| luma.com | 0 | 0 | 10 |
| Gmail · ChatGPT · Facebook | 0 | 0 | 2 · 2 · 1 |
Sessions can carry more than one referrer, so a day's sources can sum to slightly more than its session count. Instagram traffic held its roughly one-in-five share on Saturday.
| Page | Sat 10 | Fri 9 | Week |
|---|---|---|---|
| / (home) | 63 | 47 | 466 |
| /features/proposals | 4 | 4 | 44 |
| /faq | 4 | 1 | 23 |
| /florist-software | 1 | 2 | 23 |
| /switching | 1 | 2 | 21 |
| /florist-proposal-software (and its template pages) | 0 | 0 | 42 |
| /features/recipes | 2 | 3 | 17 |
| /contact | 1 | 1 | 13 |
Saturday was a home-page day: 63 of 81 pageviews landed on the home page, and the proposal-software landing pages that carried 42 views during the week saw none.
| Time (SAST) | Country | Device | Came from | Marketing history linked |
|---|---|---|---|---|
| Sat 08:04 | United States | iPhone, Safari | bloomboard.io | Yes (3 marketing pageviews) |
| Sat 15:25 | Italy | Phone, Chrome | bloomboard.io | Yes (1 marketing pageview) |
| Sat 18:42 | Ireland | Phone, Chrome | bloomboard.io | Yes (1 marketing pageview) |
| Fri 16:34 | United States | Desktop, Chrome | bloomboard.io | Yes (4 marketing pageviews) |
Counts match the production users table exactly for every day of the week (internal @bloomboard.io accounts excluded; one internal account created on Friday is not counted). Week of 28: United States 14, United Kingdom 4, Australia 4, South Africa 2, Canada 2, Italy 1, Ireland 1. Device: 18 desktop, 10 phone. Two more studios signed up after midnight on Sunday and belong to tomorrow's report.
| Milestone (production, distinct studios) | Sat 10 | Fri 9 | Week 4 to 10 Oct | Prior week | Read |
|---|---|---|---|---|---|
| Signup completed | 3 | 1 | 28 | 31 | Flat week; Mon to Wed carried 23 of 28 |
| Setup wizard completed | 2 | 1 | 27 | 22 | Two of Saturday's three finished setup the same day |
| Concierge started | 2 | 1 | 19 | n/a | |
| First event created | 3 | 2 | 22 | 18 | Up week on week |
| First proposal previewed | 0 | 1 | 11 | 9 | |
| First proposal sent | 0 | 2 | 10 | 1 | Strongest week-on-week gain |
| Checkout started | 0* | 0 | 8 | 4 | *4 Saturday events came from one anonymous South African device with no signup, consistent with internal testing; excluded |
| Trial converted | 0 | 0 | 6 | 2 | All six landed Mon 5 to Wed 7 Oct |
Distinct signed-in people on dashboard pages (public client pages such as enquiry forms and proposal previews excluded). Week: 142 distinct florists vs 157 the week before. Saturday's 33 florists viewed 416 pages, under half of Friday's 893: a normal weekend dip.
| Day | People | Pageviews |
|---|---|---|
| Sat 10 Oct | 225 | 247 |
| Fri 9 Oct | 244 | 271 |
| Thu 8 Oct | 242 | 273 |
| Wed 7 Oct | 199 | 215 |
| Tue 6 Oct | 106 | 144 |
| Mon 5 Oct | 79 | 105 |
| Sun 4 Oct | 206 | 227 |
Most of this is the public enquiry form (see Forms below). These are a studio's clients, not florists, so they are kept out of the dashboard count above.
| Form | Sat 10 | Fri 9 | Week | Prior week |
|---|---|---|---|---|
| Contact form submitted (/contact) | 1 | 0 | 3 | 2 |
| Trial link requested (email) | 4 | 0 | 11 | 12 |
| Trial link email clicked | 0 | 0 | 3 | 4 |
| Signup stamped as from the trial link | 0 | 0 | 0 | 3 |
Saturday's four trial-link requests were the most in a day this week, and none had been clicked by midnight. Over the week, 11 requests produced 3 clicks and no signup carrying the trial-link marker, against 12, 4 and 3 the week before. Worth watching for one more week before calling it a change; all 28 signups this week reached the app directly from the marketing site or by typing the address.
Week on week: opens 903 vs 739, starts 35 vs 26, submissions 16 vs 9. Almost all opens come from one South African studio's enquiry link posted on Facebook (mobile Chrome, referrer m.facebook.com, 93 to 119 people a day). Only about 4 in 100 of those opens go on to start the form.
PostHog holds no feature flags and no experiments for this project, so there is no flag-split or experiment data to report. Feature gating lives in the app's own flag registry. Its state on Sunday morning:
On (8): ai_agentbrief_editorclient_payments_onlineenquiry_linkmigration_dubsadopinterest_importstudio_frames_and_bleedtutorials
Off (13): assistant_whatsappautomationscard_on_fileclient_hubcomms_mailbox_gmailcomms_mailbox_m365connected_assistantscrm_pipelineforms_v2migration_enabledmigration_ingestion_selfservesaved_emailstask_lists
This is the registry as read on Sunday morning. Tutorials usage on Saturday: 81 offers shown, 6 started, 22 chapters completed, 1 finished.
A signup counts as linked when the same PostHog person also has pageviews on bloomboard.io. Gap this week: 4 studios. Two of them opened the app directly with no marketing visit on record (typed address or bookmark), so there was nothing to stitch. Two arrived with bloomboard.io as the referrer but no marketing pageview on the person, which are the true stitch misses of the week (Wednesday 7 Oct, Australia, desktop; Thursday 8 Oct, United States, desktop). All 28 signups were identified with their user id, so dashboard history is attached in every case.