BloomBoard · Daily Insights

Wednesday 14 October 2026

Compared with Tuesday 13 October 2026. All times and days are SAST (Africa/Johannesburg).

Generated Thursday 15 October 2026, 08:00 SAST
Source: PostHog project 77139 (HogQL exports), production database read-only cross-check
Scope: bloomboard.io (marketing) · app.bloomboard.io (app, production)

Wednesday brought 6 signups (5 new studios and 1 invited teammate), down from 8 on Tuesday, and every one of them had already visited bloomboard.io. Marketing traffic rose to 60 unique visitors (from 50) on an Instagram lift. Signed-in florists hit a 7-day high of 48. Activation was quiet: 1 first event, 0 first proposals sent, 0 trials converted.

1Headline numbers

Marketing uniques
60
▲ 10 vs 50 (+20%)
bloomboard.io, unique people with a pageview
Marketing pageviews
113
▲ 22 vs 91 (+24%)
61 sessions vs 54
Signups (production)
6
▼ 2 vs 8
5 new studios + 1 invited teammate. 0 internal. Matches the database.
Signed-in florists
48
▲ 4 vs 44
7-day high. App uniques incl. anonymous client pages: 277 vs 227
First events created
1
▼ 5 vs 6
first_event_created, production
First proposals sent
0
= vs 0
7 in the last 7 days, none since Monday
Trials converted
0
▼ 1 vs 1
2 in the last 7 days (Sat 11, Tue 13)
Marketing forms
3
▲ 3 vs 0
2 trial-link requests + 1 contact form (Canada, 20:10)

2Seven-day view

Marketing unique visitors · bloomboard.io

80
32
46
38
62
50
60
Thu 8Fri 9Sat 10Sun 11Mon 12Tue 13Wed 14
7-day total 368 uniques, 663 pageviews. Daily average 53. Wednesday is the third-best day of the week after Thursday 8 (80) and Monday 12 (62).

Production signups · signup_completed

1
1
3
4
8
8
6
Thu 8Fri 9Sat 10Sun 11Mon 12Tue 13Wed 14
31 signups in 7 days (28 new studios, 3 invited teammates). The database shows 32 non-internal users: PostHog missed one Monday signup. Mon to Wed delivered 22 of the 31.

Signed-in florists active · app.bloomboard.io

26
31
20
23
39
44
48
Thu 8Fri 9Sat 10Sun 11Mon 12Tue 13Wed 14
People with an identified pageview in the production app. Three rising days in a row. App pageviews: 1,601 Wed vs 1,512 Tue; app sessions 332 vs 301.

Activation events · 7 days

DaySignupsWizard doneFirst eventFirst proposal sentTrial converted
Thu 811130
Fri 911220
Sat 1032300
Sun 1142101
Mon 1287520
Tue 1388601
Wed 1465100
7-day total31261972
Production events only. First event = first_event_created (19 events from 18 people).

3Wednesday's signups, hour by hour

Tue 13 Wed 14
00:0006:0012:0018:0024:00
03:47 · United States · desktop · invited teammate
08:49 · South Africa · mobile
20:27 · Canada · desktop
20:33 · United States · desktop
21:06 · Canada · mobile
23:10 · United States · desktop
Wednesday new studioWednesday invited teammateSmall dots: Tuesday for comparison
Time (SAST)CountryDeviceTypeArrived at the app fromMarketing visit linked
03:47United StatesDesktopInvited teammateDirect (invitation)Yes
08:49South AfricaMobileNew studiobloomboard.ioYes
20:27CanadaDesktopNew studiobloomboard.ioYes
20:33United StatesDesktopNew studiobloomboard.ioYes
21:06CanadaMobileNew studiobloomboard.ioYes
23:10United StatesDesktopNew studiobloomboard.ioYes
Four of six signups landed in the North American evening (20:27 to 23:10 SAST). Both Canadian signups match the day's jump in Canadian marketing visitors (5, from 2). Wednesday's 5 wizard completions mean 5 of 6 finished setup.

4Where marketing visitors came from

Referring source · unique visitors

Wed 14 OctTue 13 Oct
Direct / unknown
29 / 18
Google search
15 / 24
Instagram (all)
14 / 6
Stan Store (link in bio)
3 / 2
bloomboard.io (internal link)
2 / 4
floweringminds.education
1 / 1
chatgpt.com
1 / 0
LinkedIn
0 / 1
Instagram = l.instagram.com (12) + instagram.com (1) + direct with utm_source=ig (1). Google = google.com, google.com.au and the Android search box. A person can carry more than one referrer in a day, so rows add to slightly more than the 60 uniques. 7-day Instagram uniques: 23, 6, 9, 2, 17, 6, 14.

Country · unique visitors

Wed 14 OctTue 13 Oct
United States
29 / 27
Australia
9 / 9
South Africa
7 / 8
Canada
5 / 2
France
4 / 0
Portugal
2 / 0
Italy
0 / 2
United Kingdom
1 / 1
Other (1 each)
3 / 1
Wednesday "Other": Spain, Azerbaijan, Venezuela. Tuesday "Other": Poland. Canada's 5 visitors produced 28 pageviews and 2 signups. Device split Wednesday: 36 mobile, 26 desktop (Tuesday 26 / 24).

Top marketing pages · Wednesday (uniques / pageviews)

PageWedTue
/ (home)58 / 8245 / 61
/features/proposals5 / 97 / 8
/features/recipes5 / 54 / 4
/florist-software3 / 41 / 2
/changelog2 / 22 / 2
/features/event-week2 / 22 / 2
/contact2 / 31 / 1
/switching1 / 23 / 3
/faq1 / 22 / 2
Also 1 unique each on Wednesday: /wedding-florist-software, /vs/details-flowers. 58 of 60 visitors saw the home page; only 13 went deeper.

Forms · marketing and client enquiry

FormWed 14Tue 137 days
Trial link requested (bloomboard.io home)2010
Trial-link email opened on a device013
Contact form (bloomboard.io/contact)103
Client enquiry page opened (florists' public forms)1501261,026
Client enquiry started31850
Client enquiry submitted0816
Trial-link requests Wednesday: 08:37, 18:01 and 20:00 SAST, all United States; the 08:37 one came from a development build and is excluded from the count of 2. Client enquiry forms are florists' own clients on app.bloomboard.io/e/… pages, not BloomBoard leads. Tuesday's 8 submissions were a 7-day high; Wednesday's 0 from 3 starts is low but within the week's range (0 to 8).

5Activation and friction in the app

Onboarding funnel · Wednesday vs Tuesday

Step (production)Wed 14Tue 13
signup_completed68
wizard_completed58
concierge_started36
first_event_created16
first_arrangement_added13
first_proposal_previewed36
first_proposal_sent00
checkout_started014 (3 people)
trial_converted01
trial_expired11
Tuesday's cohort was unusually active on the same day (6 first events from 8 signups). Wednesday's 4 late-evening signups had little time left in the day, so Thursday's report will show whether they build.

Friction · rage clicks in the production app

79
87
30
26
152
75
56
Thu 8Fri 9Sat 10Sun 11Mon 12Tue 13Wed 14
Wednesday: 56 rage clicks from 18 people in 24 sessions (Tuesday 75 from 22 people). Monday's 152 remains the week's outlier.

6Marketing-to-app identity stitch

A signup is "stitched" when the signed-in person also carries a bloomboard.io pageview from the previous 30 days, meaning the marketing visit and the account are one person in PostHog.

Wednesday
6 / 6
100% stitched
Including the invited teammate
Tuesday
5 / 8
63% stitched
Gaps: 1 invited teammate, 2 South Africa direct signups
Last 7 days
25 / 31
81% stitched
24 of 28 new studios (86%); 1 of 3 invited teammates
Trial-link email handoff
0 / 1
Not stitched
The one signup this week that arrived from the emailed trial link (Sun 11, US) has no marketing history attached
Unstitched signup (7 days)Country · deviceArrived fromReading
Thu 8 Oct 04:20United States · desktopbloomboard.io referrerReferrer says bloomboard.io, yet no marketing pageview exists for the person. Likely a blocked tracker on the marketing visit.
Sun 11 Oct 01:28United States · desktopTrial-link emailCarried the from_trial_link_email flag but the phone's marketing identity did not merge. Worth a look at the ph_did handoff.
Sun 11 Oct 02:03United States · desktopInvitationInvited teammate; no marketing visit expected.
Tue 13 Oct 00:49United States · desktopInvitationInvited teammate; no marketing visit expected.
Tue 13 Oct 08:09South Africa · desktopDirectReal account (not internal by email). Typed the app address directly.
Tue 13 Oct 18:45South Africa · desktopDirectReal account (not internal by email). Typed the app address directly.
Identify events: 21 on Wednesday (18 people), 31 on Tuesday (20 people). Every Wednesday signup also fired a wizard step, so the stitch held through onboarding.

7Feature flags and experiments

PostHog holds 0 feature flags and 0 experiments for this project, and no flag-evaluation events were recorded in the last 7 days. Nothing to report until a flag is created.

8Data notes