Monday was the strongest day of the week on every front. The marketing site had 75 unique visitors, more than double Sunday's 35 and the highest of the last seven days. Four florists signed up in production, four created their first event, and two trials converted to paid.
Instagram and Google supplied nearly all non-direct marketing traffic. Two of Monday's four signups came straight from Google and one from Instagram; the fourth arrived with no linked marketing visit. No feature flags or experiments run through PostHog, so there is nothing to report there.
Pageviews by day: 91 · 113 · 109 · 122 · 48 · 45 · 113. Weekend dip, Monday recovery above the weekday norm.
27 signups in 7 days (3.9 per day). Two internal test signups on Tue 13 are excluded.
Excludes public client pages (enquiry forms, proposals, briefs, invoices), which add about 200 unique visitors a day.
These are first-time milestones fired in the period, not a cohort of the 27 signups; some milestones belong to florists who signed up earlier. Trials expired: 2.
The app peaks from 20:00 to 23:00 SAST (583 pageviews, US and Canadian daytime); 21:00 alone had 174 pageviews from 27 people. Marketing traffic had two bursts: 12:00–14:00 (27 pageviews from 23 visitors, mostly South Africa and the UK) and 21:00 (18 pageviews from 9 visitors, US evening). Sunday's app peak was 09:00 SAST with 123 pageviews from 13 people.
| Country | Signups | Device |
|---|---|---|
| United States | 20 | 15 desktop, 5 mobile |
| United Kingdom | 2 | 2 desktop |
| Canada | 2 | 1 desktop, 1 mobile |
| South Africa | 2 | 2 mobile |
| Australia | 1 | 1 desktop |
| Source | Mon 19 | Sun 18 | 7 days |
|---|---|---|---|
| Direct / no referrer | 43 | 21 | 160 |
| Instagram (incl. link in bio) | 19 | 4 | 92 |
| Google search | 13 | 7 | 78 |
| stan.store | 1 | 1 | 9 |
| floweringminds.education | 1 | 1 | 5 |
| Gmail (Android app) | 1 | 0 | 1 |
| G2 | 0 | 1 | 1 |
| LinkedIn · ChatGPT · Facebook | 0 | 0 | 1 each |
Instagram traffic rose from 4 to 19 visitors on Monday and produced one signup. Google produced two. Device split on Monday: 39 mobile, 38 desktop (Sunday: 20 mobile, 15 desktop).
| Country | Mon 19 | Sun 18 | 7 days |
|---|---|---|---|
| United States | 35 | 17 | 184 |
| South Africa | 10 | 5 | 36 |
| United Kingdom | 8 | 1 | 20 |
| China | 5 | 2 | 7 |
| Singapore | 5 | 1 | 6 |
| Australia | 4 | 6 | 40 |
| Canada | 3 | 1 | 13 |
| Belgium | 2 | 0 | 5 |
| Spain · Slovenia · Israel | 1 each | 1 · 0 · 0 | 3 · 1 · 1 |
The 10 visitors from China and Singapore each viewed one page and left; this looks like scanner traffic, not florists. Without them Monday is 65 real uniques, still the best day of the week.
Comparison pages seen once each: /vs/curate, /vs/details-flowers, /stemcounter-alternative, /event-florist-software. Sunday: homepage 32, /florist-software 3, /features/proposals 2, /faq 1, /contact 1.
| Form | Mon 19 | Sun 18 | 7 days |
|---|---|---|---|
| Marketing contact form submitted | 0 | 0 | 2 |
| Trial link requested (phone visitors) | 2 | 0 | 8 |
| Emailed trial link clicked | 0 | 0 | 2 |
| Client enquiry page opened | 131 | 148 | 907 |
| Client enquiry started | 8 | 6 | 50 |
| Client enquiry submitted | 5 | 2 | 20 |
Client enquiry rows count unique people on florists' public enquiry pages (the /e pages on the app). Contact form submissions came on Wed 14 and Thu 16. Eight trial links were requested this week and two emailed-link clicks were recorded; none of this week's 27 signups arrived through that link.
| Audience | Mon people | Mon views | Sun people | Sun views |
|---|---|---|---|---|
| Florists on dashboard pages | 62 | 1,315 | 31 | 682 |
| Clients on public pages | 206 | 236 | 217 | 237 |
| All app visitors | 260 | 1,551 | 242 | 919 |
Public pages are enquiry forms, proposals, briefs and invoices. Busiest florist areas on Monday: Events (44 people, 594 pageviews), Today (24), Proposals (19), Business settings (15), Media library (12), Register (11), Settings (9), Onboarding (8), Library (8), Terms studio (7), Design presets (6).
| Country | Mon 19 | Sun 18 |
|---|---|---|
| South Africa | 155 | 190 |
| United States | 67 | 33 |
| Australia | 25 | 13 |
| United Kingdom | 6 | 3 |
| Canada | 2 | 0 |
| Italy · Belgium · Spain · Puerto Rico | 2 · 1 · 1 · 1 | 0 · 0 · 1 · 0 |
South Africa's count is mostly clients opening a florist's enquiry page (155 people, 396 pageviews). The US count is mostly florists working in the dashboard (67 people, 762 pageviews).
| Milestone | Mon 19 | Sun 18 | 7 days |
|---|---|---|---|
| Signup completed | 4 | 2 | 27 |
| Setup wizard completed | 4 | 2 | 27 |
| Concierge started / skipped | 3 / 1 | 2 / 0 | 19 / 8 |
| First event created | 4 | 1 | 21 |
| First arrangement added | 4 | 1 | 14 |
| First proposal previewed | 3 | 0 | 16 |
| First proposal sent | 1 | 2 | 6 |
| Checkout started | 2 | 0 | 4 |
| Trial converted | 2 | 0 | 3 |
| Trial expired | 1 | 0 | 2 |
"Linked" means the signed-up person carries a bloomboard.io visit from before their signup, so their marketing referrer is known. The 4 unlinked signups this week: Tue 13 (US, no site visit at all), Tue 13 (US, visited the site only after signing up), Sun 18 (US, mobile) and Mon 19 (UK, desktop, whose later events name bloomboard.io as first referrer, so the site visit happened under another device id). The emailed trial link that carries the marketing id to the app has not been the path for any signup this week.
Nothing to report. The PostHog project has 0 feature flags and 0 experiments defined, no flag-evaluation events in the last 7 days, and no active flags attached to any pageview. Feature gating runs inside the app itself, outside PostHog, so no flag or experiment movement can show up here.