Week on week: marketing visitors +37%, signups 35 vs 20, trial conversions 6 vs 3, first events created 24 vs 12. Contact form: 0 yesterday, 1 this week.
Production database agrees: 8 new users on Tue, 5 on Mon, 36 in the week (it counts 4 on 2 Oct where PostHog has 3). No @bloomboard.io signups in the period.
All 8 completed the setup wizard the same day; 5 created their first event. Countries: US 4, Australia 2, South Africa 1, UK 1. Devices: 4 desktop, 4 mobile.
| When (SAST) | Event | Where |
|---|---|---|
| Tue 20:09 | Trial converted | United States · desktop |
| Tue 10:49 | Trial converted | South Africa · desktop |
| Tue 02:54 | Trial converted | Australia · desktop (signed up 01:54) |
| Tue 00:20 | First proposal sent | United States · desktop |
| Mon 22:46 | Trial converted | United States · mobile (signed up 3 Oct) |
| Mon 22:20 | First proposal sent | United States · desktop |
| Mon 15:08 | Trial converted | United States · desktop (signed up 3 Oct) |
| Mon 07:52 | First proposal sent | Australia · desktop |
Production database: 3 Studio subscriptions created Tue, 2 Studio on Mon, 1 Studio on Sun, 1 Core on 1 Oct. Checkout starts: 3 people Tue, 2 people Mon. Every checkout start in the last two days became a paid subscription.
| Signup day | Signups | Wizard completed | First event created | First proposal sent | Trial converted |
|---|---|---|---|---|---|
| Wed 1 Oct | 3 | 3 | 1 | 0 | 0 |
| Thu 2 Oct | 3 | 3 | 2 | 0 | 0 |
| Fri 3 Oct | 6 | 6 | 4 | 2 | 3 |
| Sat 4 Oct | 0 | – | – | – | – |
| Sun 5 Oct | 10 | 9 | 6 | 0 | 0 |
| Mon 6 Oct | 5 | 4 | 2 | 1 | 0 |
| Tue 7 Oct | 8 | 8 | 5 | 0 | 1 |
| Week | 35 | 33 (94%) | 20 (57%) | 3 (9%) | 4 (11%) |
The Friday 3 Oct cohort is the standout: 3 of 6 have already paid. The Sunday 5 Oct cohort (10 signups, the largest of the week) has 6 first events but no proposal sent and no conversion yet.
| Area | Tue people | Tue views | Mon people | Mon views |
|---|---|---|---|---|
| Public enquiry form (/e/…) | 154 | 158 | 74 | 77 |
| Signed-in dashboard | 49 | 829 | 41 | 927 |
| Login / register / verify | 35 | 45 | 19 | 22 |
| Client proposal pages (/p/…) | 22 | 52 | 34 | 156 |
| Client invoice pages | 2 | 3 | 3 | 4 |
| All app | 222 | 1,087 | 135 | 1,186 |
Dashboard work was flat to slightly down in pageviews but up in people. Busiest dashboard pages Tue: Events (41 people), new event setup (17), profile settings (14), business settings (13), media library (12).
A single South African florist's public enquiry link was opened by 139 mobile visitors arriving from Facebook or typing it in on Tuesday, after 59 on Monday. Across those 121 Tuesday sessions: 0 form starts, 0 submissions, 0 rage clicks, median time on page 26 seconds.
The 6 enquiries actually submitted on Tuesday came from Australia (3), the United States, Greece and South Africa, via florists' own websites, Instagram and link-in-bio pages. Enquiry funnel Tue: 126 opened → 7 started → 6 submitted → 4 accepted, 1 declined. Mon: 64 → 8 → 3 → 4 accepted (3 people), 4 declined (1 person).
Week (sum of daily uniques): US 175, UK 46, South Africa 40, Australia 37, Canada 13, Spain 6, New Zealand 5.
Instagram + link-in-bio = l.instagram.com (11) + stan.store (6) on Tue; l.instagram.com (6) + stan.store and v2.stan.store (2) on Mon. Best Instagram day this week was Wed 1 Oct with 26 people.
Week (sum of daily uniques): Direct 126, Organic search 93, Organic social 88, Referral 26, Email 3, AI assistants 2 (chatgpt.com on 2 and 5 Oct).
Top pages Tue: home 47 people, /features/proposals 5, /switching 3, /florist-software 3, /contact 2, /faq 2, /changelog 2.
| Signup day | Signups | With merged marketing visit | Gap |
|---|---|---|---|
| Wed 1 Oct | 3 | 1 | 2 |
| Thu 2 Oct | 3 | 2 | 1 |
| Fri 3 Oct | 6 | 5 | 1 |
| Sun 5 Oct | 10 | 10 | 0 |
| Mon 6 Oct | 5 | 4 | 1 |
| Tue 7 Oct | 8 | 6 | 2 |
| Week | 35 | 28 (80%) | 7 (20%) |
80% of this week's signups carry their bloomboard.io visit on the same PostHog person. The 7 unstitched signups match the arrivals with no marketing referrer at signup: a direct URL, a team invitation (Mon, Largo), or the emailed trial link opened on a different device (Thu, Auckland, the only trial-link-email signup this week).
Measured as: signup person has at least one bloomboard.io pageview merged into the same person within the last 30 days. The initial-referrer person properties are empty on every signup row this week, so the stitch rate uses merged pageview history rather than those properties.
PostHog: 0 feature flags and 0 experiments are defined in the project, and no flag values were attached to yesterday's events. Flags are evaluated in the Django registry instead.
App registry (production database): 19 flags. Active flags, with the number of per-account overrides turned on:
Inactive flags with account overrides on (beta cohorts): crm_pipeline 7, saved_emails 7, automations 6, forms_v2 6, comms_mailbox_gmail 5, task_lists 5, comms_mailbox_m365 1, migration_enabled 1, migration_ingestion_selfserve 1. Inactive with no overrides: assistant_whatsapp, connected_assistants. No flag changed state in the period.