What matters today
- Sunday was quiet on the site but the week closed strong. Marketing visitors fell to 38 (lowest since Friday's 32), yet the week delivered 32 signups and 7 paid conversions, up from 31 and 3 the week before.
- Instagram went silent on Sunday. Instagram brought 2 visitors on Sunday against 9 on Saturday and 73 for the week (about a quarter of all visitors). Google and direct held steady at 11 and 22.
- Four signups on Sunday, all from different sources: one from the trial-link email, one team invitation, and two from the website (Australia at 12:25, United States at 20:29). Five more arrived between 00:10 and 06:47 this morning, all from the website.
- One trial converted to Studio monthly at 01:58 SAST, a florist in the United States who signed up on 30 September (day 11 of the trial). Billing confirms all 7 of this week's conversions.
- Identity stitch: 26 of the week's 32 signups (81%) link back to a marketing visit. Sunday's trial-link-email signup does not, and none of the 11 trial-link requests since 4 October share a person with a signup.
- No feature flags or experiments exist in PostHog, so there is nothing to report in that section until one is created.
Last 8 days SAST days, Sunday 4 Oct to Sunday 11 Oct · reporting day in terracotta
4Mon
5Tue
6Wed
7Thu
8Fri
9Sat
10Sun
11
4Mon
5Tue
6Wed
7Thu
8Fri
9Sat
10Sun
11
4Mon
5Tue
6Wed
7Thu
8Fri
9Sat
10Sun
11
Anonymous visitors on the app's public pages (clients opening enquiry links and proposals) are not in the third chart: 204 on Sunday, 237 on Saturday, 1,270 for the week. Marketing pageviews by day: 47, 147, 104, 100, 152, 62, 81, 65.
Sunday hour by hour unique marketing visitors per SAST hour
Sunday's visitors arrived late: 24 of 38 came after 18:00 SAST, with the peak hour at 23:00 (10 visitors, which is Sunday afternoon in the United States). Saturday's early bump at 06:00 (8 visitors) did not repeat. Scale: tallest bar is 10 visitors.
Signups on the reporting day SAST · production · each confirmed against the users table
- United States (Chula Vista) · desktop · came from the trial-link email · not linked to a marketing visit
- United States (Cary) · desktop · joined through a team invitation
- Australia (Adelaide) · desktop · from bloomboard.io · linked to a marketing visit
- United States (Grove) · mobile · from bloomboard.io · linked to a marketing visit
- 5 more signups before this run: 00:10 US, 01:23 US, 02:07 Australia, 03:23 Australia, 06:47 Italy, all from bloomboard.io. They count for tomorrow's report.
Who signed up this week (32)
By device: 21 desktop, 11 mobile. By route: 27 from bloomboard.io and 5 direct (2 of the direct ones are team invitations and 1 came through the trial-link email).
Activation how far this week's 32 new florists got, person level, Mon 5 – Sun 11 Oct
8 of the 32 were back in the app on Sunday. One of them paid within the same week; the other 6 conversions this week came from earlier signups.
Activation events by day (all florists, not only this week's cohort)
| Event | Sun 11 | Sat 10 | Week 5–11 Oct | Week 28 Sep – 4 Oct |
|---|---|---|---|---|
| First event created | 1 | 3 | 22 | 19 |
| First proposal previewed | 1 | 0 | 12 | — |
| First proposal sent | 0 | 0 | 9 | 3 |
| Checkout started | 1 | 0 4 raw, excluded | 11 15 raw | — |
| Trial converted (PostHog) | 1 | 0 | 7 | 1 |
| New subscriptions (billing table) | 1 | 0 | 7 | 3 |
Saturday's 4 raw checkout starts came from one unidentified visitor in South Africa within 8 minutes and produced no subscription. Staff accounts are never identified in PostHog, so this is treated as internal testing and excluded. Last week PostHog captured 1 conversion while billing shows 3; this week the two agree.
This week's paid conversions
| When (SAST) | Plan | Billing | Price | Country |
|---|---|---|---|---|
| Mon 5 Oct 21:41 | Studio | monthly | US$149 | United States |
| Tue 6 Oct 15:08 | Studio | monthly | US$149 | United States |
| Tue 6 Oct 22:46 | Studio | yearly | US$1,490 | United States |
| Wed 7 Oct 02:54 | Studio | monthly | US$149 | Australia |
| Wed 7 Oct 10:49 | Studio | monthly | R1,490 | South Africa |
| Wed 7 Oct 20:09 | Studio | yearly | US$1,490 | United States |
| Sun 11 Oct 01:58 | Studio | monthly | US$149 | United States |
Where visitors came from unique visitors on bloomboard.io
Forms and enquiries per SAST day
| Form | Sun 4 | Mon 5 | Tue 6 | Wed 7 | Thu 8 | Fri 9 | Sat 10 | Sun 11 | Week 5–11 |
|---|---|---|---|---|---|---|---|---|---|
| Contact form submitted (bloomboard.io) | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 2 |
| Trial link requested (bloomboard.io) | 1 | 2 | 1 | 1 | 2 | 0 | 4 | 0 | 10 |
| Client enquiry started (florists' public forms) | 1 | 1 | 8 | 7 | 6 | 7 | 5 | 3 | 37 |
| Client enquiry submitted | 1 | 0 | 3 | 6 | 2 | 3 | 1 | 0 | 15 |
Client enquiries are the forms florists share with their own clients, so they measure florists' businesses, not BloomBoard's funnel. 169 anonymous people opened an enquiry page on Sunday (198 on Saturday).
Marketing-to-app identity stitch does the signup share a person with the earlier website visit?
Week 5–11 Oct: 26 of 32 signups (81%) are stitched to a bloomboard.io visit. Excluding the 2 team invitations, which never pass through the website, it is 26 of 30 (87%).
The 6 unstitched signups:
- 2 team invitations (Tue 6 Oct 22:54, Sun 11 Oct 02:03): expected.
- 1 trial-link-email signup (Sun 11 Oct 01:28): the email link should carry the website visitor id, but this person has no website history. gap
- 2 arrived with bloomboard.io as the referrer but no website history under the person (Wed 7 Oct 02:26, Australia desktop; Thu 8 Oct 04:20, United States desktop). gap
- 1 direct signup on mobile (Wed 7 Oct 14:22).
Sunday: 4 signups, 2 stitched. The 2 unstitched are the invitation and the trial-email signup above.
Trial-link requests, 4–11 Oct: 11, all from phones.
- 3 of the 11 later reached the app under the same person.
- 0 of the 11 signed up under the same person.
- Yet 1 signup this week says it came from the trial-link email. So the email route works, but the website visitor id is not following the florist into the app, most likely because the request is made on a phone and the email is opened on a desktop.
Stitch check: the signup's person has at least one bloomboard.io pageview in the 30 days before the signup week.
Feature flags and experiments
None. PostHog holds 0 feature flags (active, inactive or archived) and 0 experiments, and no flag exposure events were captured in the last 7 days. Feature gating in the product is done in the app itself, so nothing can be reported here until a flag or experiment is created in PostHog.
Friction rage clicks in the app
4Mon
5Tue
6Wed
7Thu
8Fri
9Sat
10Sun
11
| Page (week 5–11 Oct) | Rage clicks | People | Sun 11 |
|---|---|---|---|
| Event page (/events/…) | 201 | 32 | 5 |
| Proposal template studio (/proposals/…/template-studio) | 127 | 18 | 17 |
| Business settings (categories and markups, client brief) | 11 | 5 | 0 |
| Design presets | 6 | 2 | 0 |
| Team week-of page | 5 | 2 | 0 |
| Everything else | 65 | — | 4 |
Most rage clicks land on elements with no text (canvas and drag areas). 17 of Sunday's 26 were inside the proposal template studio. Replays are in PostHog under the session ids for Sunday's six people.
Week over week Mon 5 – Sun 11 Oct vs Mon 28 Sep – Sun 4 Oct
| Measure | This week | Last week | Change |
|---|---|---|---|
| Marketing unique visitors | 301 | 314 | −13 (−4%) |
| Marketing pageviews | 711 | 673 | +38 (+6%) |
| Signups (production) | 32 | 31 | +1 |
| First event created | 22 | 19 | +3 |
| First proposal sent | 9 | 3 | +6 |
| New subscriptions (billing) | 7 | 3 | +4 |
| Client enquiries submitted | 15 | 10 | +5 |
| Contact forms | 2 | 3 | −1 |
| Trial links requested | 10 | 12 | −2 |
| Anonymous visitors on app public pages | 1,270 | 1,186 | +84 (+7%) |
| Signed-in florists | 76 | 25 | not comparable: identification started 2 Oct |