BloomBoard Daily Insights

Yesterday Tue 6 Oct 2026 vs Mon 5 Oct · 7-day view Wed 30 Sep – Tue 6 Oct · all times SAST (Africa/Johannesburg)

Run: Wed 7 Oct 2026 08:00 SAST
Source: PostHog project BloomBoard (EU), production only
Cross-check: production users table

Marketing uniques

−39%72 on Mon · 328 this week

Marketing pageviews

104

−29%147 on Mon · 719 this week

New studio signups

−610 on Mon · 35 this week · +1 invited team member

Trial conversions

+11 on Mon · 3 this week

First proposals sent

+11 on Mon · 6 this week

First events created

−46 on Mon · 21 this week

Client enquiries submitted

+30 on Mon · 10 this week

Contact forms (site)

00 on Mon · 2 this week

Dashboard users (signed-in pages)

−1863 on Mon · 1,067 dashboard pageviews (906)

Public client-page visitors

+3857 on Mon · enquiry forms, proposals, briefs

Read this first. Monday 5 Oct was the best signup day of the week (10, none internal). Tuesday 6 Oct cooled to 4 new studios plus 1 invited team member, and marketing visitors fell to 44 as the Instagram burst from late September faded (6 Instagram uniques vs 51 on 30 Sep). Activation was strong on the smaller base: 2 trials converted to paid, 2 florists sent their first proposal (one Australian studio signed up at 02:15 and sent its first proposal at 07:52 the same morning), and clients submitted 3 enquiries through florist forms. Week over week, signups are 38 vs 11, first events 21 vs 9, first proposals 6 vs 1, trial links requested 13 vs 3.

Signup timeline production signup_completed, SAST hour of day · hover a dot for the detail

Tue 6 Oct · 5 signups (4 new studios, 1 invited) · 2 conversions · 2 first proposals

00:0006:0012:0018:0024:00

New studio signupInvited team memberFirst proposal sentTrial converted

Mon 5 Oct · 10 signups (all new studios) · 1 conversion · 1 first proposal

00:0006:0012:0018:0024:00

Peak window both days: 18:00–23:00 SAST (North American afternoon)

Seven days Wed 30 Sep – Tue 6 Oct · yesterday outlined

Marketing uniques per day bloomboard.io, bots removed

Wed 30

86 Thu 1

77 Fri 2

34 Sat 3

40 Sun 4

24 Mon 5

72 Tue 6

Week 328 uniques · 719 pageviews · 378 sessions. Prior week (23–29 Sep): 159 · 464 · 204.

Signups per day production signup_completed, raw

Wed 30

11 Thu 1

3 Fri 2

3 Sat 3

6 Sun 4

0 Mon 5

10 Tue 6

Week 38 raw = 35 new studios + 1 invited team member (Tue) + 2 test-looking accounts (Thu 1 Oct, South Africa, direct). Prior week: 11. Today to 07:53: 2 (both Australia).

Dashboard users per day people on signed-in app pages

Wed 30

62 Thu 1

45 Fri 2

36 Sat 3

26 Sun 4

22 Mon 5

63 Tue 6

Dashboard pageviews Tue 1,067 vs Mon 906. Week: 5,510 app pageviews, 1,122 people incl. public pages (prior week 4,421 · 1,072).

Public client-page visitors per day enquiry forms, proposals, briefs on app.bloomboard.io

Wed 30

142 Thu 1

160 Fri 2

166 Sat 3

161 Sun 4

200 Mon 5

57 Tue 6

Mostly one florist's enquiry form shared on Facebook (m.facebook.com: 103 people Sun, 18 Mon, 41 Tue). The Monday drop is that post fading, not a tracking break: enquiry submissions still came in (3 on Tue).

Activation and conversion production custom events · this week vs prior week

Step	Tue 6 Oct	Mon 5 Oct	Week 30 Sep–6 Oct	Prior week 23–29 Sep	Note
Trial link requested (email)	1	2	13	3	Tue: South Africa. Mon: Spain, United Kingdom.
signup_completed	5	10	38	11	Tue includes 1 invited team member.
Setup wizard completed	4	10	30	9	79% of the week's signups.
first_event_created	2	6	21	9	Tue: Australia (12 min after signup), Canada (2 min after signup).
First arrangement added	0	5	14	3
First proposal previewed	2	4	13	4
first_proposal_sent	2	1	6	1	Tue: Australia 07:52, United States 22:20.
Checkout started	3	4	9	9	Two Tue checkouts belong to the same converting studio.
trial_converted	2	1	3	3	All three this week signed up on Sat 3 Oct (United States).
Trial expired	0	0	3	3
Client enquiry form opened (public)	66	32	703	773	One Facebook-shared form drives most opens.
Client enquiry submitted	3	0	10	5	Tue: United States 03:01, Australia 08:01, United Kingdom 15:46.
Marketing contact form submitted	0	0	2	1

This week's funnel share of 38 signups

Signed up

38 Wizard

30 1st event

21 1st preview

13 1st sent

6 Converted

Counts are events in the window, not a cohort: the 3 conversions come from 3 Oct signups and the 6 first proposals include studios that signed up earlier.

Prior week's funnel share of 11 signups

Signed up

11 Wizard

9 1st event

9 1st preview

4 1st sent

1 Converted

Same scale as the left panel (38 = full width).

Where marketing visitors came from bloomboard.io unique visitors

Referring domain Instagram = l.instagram.com + www.instagram.com

Source	Tue 6	Mon 5	Week
Direct / none	23	28	123
Instagram (link in bio and posts)	6	16	115
Google search	14	19	83
bloomboard.io (internal navigation)	8	12	43
luma.com	0	8	9
stan.store	2	1	3
chatgpt.com	0	1	2
Gmail	1	1	2
Facebook	0	1	1

Instagram, search and direct by day unique visitors

InstagramSearchDirect

Wed 30

51·15·19 Thu 1

26·12·38 Fri 2

10·15·8 Sat 3

4·19·17 Sun 4

2·7·14 Mon 5

16·19·28 Tue 6

6·14·23

Full width = 107 visitors. Monday's bump also had 12 visitors from other sites (luma.com 8). Search is the steadiest source at 14–19 a day.

Countries marketing unique visitors · signups by country

Marketing visitors by country

Country	Tue 6	Mon 5	Week	Week pageviews
United States	24	32	179	432
United Kingdom	2	13	41	67
Australia	7	6	37	62
South Africa	6	10	28	54
Canada	3	6	16	49
Spain	0	2	4	8
New Zealand	0	0	4	16
Thailand	0	0	3	5
Saudi Arabia	2	0	2	2
14 other countries, 1 visitor each	0	3	14	24

Signups by country Wed 30 Sep – Tue 6 Oct, 38 raw

25 UK

4 Canada

2 Australia

2 S. Africa

3 NZ

1 Mongolia

Tue 6 Oct: Australia, United Kingdom, United States ×2, Canada. Mon 5 Oct: United States ×5, United Kingdom ×2, Australia, Canada, South Africa. Two of the three South African signups (Thu 1 Oct) look like test accounts.

Top marketing pages pageviews

Page	Tue 6	Mon 5	Week views	Week uniques
/ (home)	65	93	473	294
/features/proposals	6	8	41	36
/florist-proposal-software	5	10	28	8
/florist-software	4	2	22	21
/features/recipes	3	3	20	20
/faq	0	5	17	14
/switching	3	5	15	12
/florist-proposal-software/templates/classic-elegant-proposal	2	5	13	7
/contact	2	3	13	12
/wedding-florist-software	3	2	9	9

Identity stitch: marketing site to app does the signed-up person carry their bloomboard.io visit?

Day	Signups	Stitched to a site visit	Identified (users.id)
Wed 30 Sep	11	9	2
Thu 1 Oct	3	1	0
Fri 2 Oct	3	2	1
Sat 3 Oct	6	5	6
Sun 4 Oct	0	0	0
Mon 5 Oct	10	10	10
Tue 6 Oct	5	4	5
Week	38	31 (82%)	24

Reading

Gap this week: 7 of 38 signups (18%) have no bloomboard.io pageview on the same person. Yesterday 1 of 5; the missing one is the invited team member, who never visits the marketing site. Monday was 10 of 10.
All 7 unstitched signups opened app.bloomboard.io with no referrer: the invited team member, the 2 test-looking accounts (1 Oct), and 4 real studios (United States ×3 on 30 Sep and 3 Oct, New Zealand on 2 Oct) who typed, bookmarked or followed an email link to the app. Nobody who came through the site was lost.
One to watch: today at 02:26 an Australian signup arrived from bloomboard.io yet carries no site pageview on the person. A single case so far.
Since Sat 3 Oct every signup is identified by its users.id (21 of 21), so dashboard history now joins to the database. Before that date most signups stayed anonymous device ids.

Feature flags and experiments

No feature flags and no experiments are defined in the PostHog project, and no flag-exposure events were captured in the last 8 days. Flags that gate features live in the BloomBoard CRM, not PostHog, so this section has nothing to report until a PostHog flag or experiment is created.

Notes and method

Windows. Days are SAST (Africa/Johannesburg). Yesterday = Tue 6 Oct 00:00–24:00. Week = Wed 30 Sep – Tue 6 Oct; prior week = Wed 23 – Tue 29 Sep. Today's partial numbers (to 07:53) are quoted only where marked.
Filters. Marketing = pageviews with host bloomboard.io or www.bloomboard.io, bot-flagged pageviews removed (0 on both days). App = host app.bloomboard.io. Custom events require app_environment = production, which drops staging (85 staging pageviews this week) and preview deployments. Localhost is excluded by the project test-account filter.
Internal accounts. Signups were cross-checked against the production users table: 11, 3, 4, 6, 0, 10, 5 users created per day vs 11, 3, 3, 6, 0, 10, 5 signup events (Fri 2 Oct differs by one). Two accounts created Thu 1 Oct have test-style addresses and are excluded from the "new studio" figures; no other test or @bloomboard.io accounts appear in the week. Internal dashboard use cannot be separated in PostHog (internal users are never identified), so dashboard user counts include the team.
Dashboard vs public. "Dashboard users" counts people on app paths other than public client pages (/e enquiry forms, /p proposals, /b briefs, /i invoices, payment and signing pages). The split is by path and is approximate.
Enquiry opens. Opens of public enquiry forms fell from 159 people on Sun 4 Oct to 30 on Mon 5 Oct. Almost all of that traffic is one florist's form referred from m.facebook.com (103 → 18 → 41 people). Submissions continued (3 on Tue), so this is a fading social post, not a tracking or deploy problem.
Deploys in the window. v0.80.0 (Sun 4 Oct 07:08 SAST), v0.81.0 (Sun 16:23), v0.81.1 (Mon 5 Oct 07:09), v0.82.0 (Mon 15:27). No metric moved at those times beyond the social-traffic fade above.
Browser exceptions are not captured in PostHog (exception capture is off); errors live in Sentry and are outside this report.