| Time | Where | Device | Arrived from | Marketing history |
|---|---|---|---|---|
| 02:13 | Mendham, New Jersey, US | Desktop | bloomboard.io | 4 site views, same person |
| 12:29 | Lake Worth, Florida, US | Phone | bloomboard.io | 2 site views, same person |
| 16:52 | Fishers, Indiana, US | Desktop | bloomboard.io | 5 site views, same person |
All three completed the setup wizard (3 of 3). 4 florists created their first event on Friday and 2 sent a first proposal; those include florists who signed up earlier in the week.
| Time | Where | Device | Arrived from | Marketing history |
|---|---|---|---|---|
| 10:16 | Bremerton, Washington, US | Desktop | bloomboard.io | 6 views, first seen 7 Oct |
| 16:17 | Minneapolis, Minnesota, US | Phone | bloomboard.io | 3 views, first seen 30 Sep |
| 18:14 | Cape Town, South Africa | Phone | bloomboard.io | 4 views, same day |
| 21:47 | Portland, Oregon, US | Desktop | bloomboard.io | 26 views, first seen 25 Sep |
| 22:27 | Ashburn, Virginia, US | Desktop | bloomboard.io | 2 views, same day |
Dots: desktop phone. Today so far (Sat 17, to 08:00): 1 signup at 07:17 from Australia.
Week: 309 unique visitors, 676 pageviews. Prior week (3–9 Oct): 280 and 667. About 64% of visitors were on a phone.
Week: 35 signups (5.0 a day). Prior week: 31. Two internal test signups on Tue 13 and one staging signup on Mon 12 are excluded.
People who viewed a page other than a public enquiry form or a proposal link. Week: about 213 (169 the week before). All app visitors including clients: 1,391 (1,222).
| Measure | This week | Last week | Change |
|---|---|---|---|
| Marketing visitors | 309 | 280 | +10% |
| Marketing pageviews | 676 | 667 | +1% |
| Trial links requested (marketing site) | 11 | 8 | +3 |
| Contact forms | 3 | 2 | +1 |
| Signups | 35 | 31 | +4 |
| Setup wizard completed | 31 | 30 | +1 |
| First event created | 24 | 23 | +1 |
| First proposal sent | 4 | 11 | −7 |
| Trial converted | 2 | 6 | −4 |
| Client enquiries submitted (florists' forms) | 13 | 16 | −3 |
| App visitors, all pages | 1,391 | 1,222 | +14% |
| App pageviews | 8,925 | 6,676 | +34% |
Scale: tallest bar = 9 visitors in one hour (Thursday 20:00). Thursday's traffic was a US-evening wave (14:00–23:00 SAST). Friday was flatter and front-loaded, with a US-overnight tail at 00:00–01:00 and a midday bump at 12:00 SAST; the US-evening wave did not come.
| Source | Fri 16 | Thu 15 | 7 days |
|---|---|---|---|
| Direct / untracked | 35 | 23 | 121 |
| Instagram (profile, link in bio, in-app browser) | 22 | 25 | 88 |
| Google search | 6 | 20 | 91 |
| Internal (bloomboard.io / app links) | 5 | 4 | 21 |
| stan.store | 0 | 0 | 11 |
| floweringminds.education | 0 | 1 | 4 |
| luma.com, manychat, chatgpt.com, LinkedIn | 0 | 0 | 6 |
A visitor who arrives twice from different sources counts once per source, so columns can exceed the day's unique total. Google fell from 20 to 6 in one day while Instagram held; 7-day Google (91) and Instagram (88) are level.
| Country | Fri 16 | Thu 15 | 7 days |
|---|---|---|---|
| United States | 36 | 42 | 184 |
| South Africa | 12 | 5 | 23 |
| Australia | 7 | 8 | 30 |
| United Kingdom | 3 | 7 | 20 |
| Canada | 1 | 2 | 17 |
| New Zealand | 1 | 0 | 2 |
| Dominican Republic | 1 | 0 | 1 |
| Belgium | 0 | 3 | 3 |
| France, Italy, Ireland, Poland, Thailand and 9 others | 0 | 3 | 29 |
The US share was 59% on Friday and 60% for the week. South Africa's 12 on Friday is its highest day of the week; these are real external visitors, the office network is excluded.
| Page | Fri 16 | Thu 15 |
|---|---|---|
| Home / | 57 (84) | 66 (87) |
| /features/proposals | 11 (20) | 6 (8) |
| /faq | 4 (4) | 1 (1) |
| /features/recipes | 3 (3) | 4 (5) |
| /contact | 2 (2) | 1 (1) |
| /switching | 2 (3) | 1 (1) |
| /florist-software | 2 (2) | 4 (4) |
| /features/event-week | 2 (2) | 0 |
| /wedding-florist-software, /stemcounter-alternative | 1 each | 1 each |
Nearly all visits start and end on the home page; only 18% of Friday's visitors opened a second page. The proposals feature page drew the most depth on Friday (11 people, 20 views).
| Step | Fri 16 | Thu 15 | 7 days | Prior 7 days |
|---|---|---|---|---|
| Signup completed | 3 | 5 | 35 | 31 |
| Setup wizard completed | 3 | 6 | 31 | 30 |
| Concierge started / skipped | 1 / 2 | 3 / 3 | 22 / 11 | — |
| First event created | 4 | 4 | 24 | 23 |
| First arrangement added | 2 | 3 | 12 | — |
| First proposal previewed | 4 | 0 | 16 | — |
| First proposal sent | 2 | 0 | 4 | 11 |
| Checkout started | 0 | 0 | 2 people | — |
| Trial converted | 0 | 0 | 2 | 6 |
| Trial expired | 0 | 0 | 1 | — |
Steps are counted on the day they happened, not by signup cohort, so a day's first-event count can exceed its signups. The top of the funnel is healthy (35 signups, 31 wizards, 24 first events) but the week produced only 4 first proposals and 2 conversions, both less than half of last week. Worth watching one more week before reading it as a trend: last week's 11 first proposals was the high point of the month.
| Form | Fri 16 | Thu 15 | 7 days |
|---|---|---|---|
| Contact form (/contact) | 1 | 0 | 3 |
| Trial link requested (phone visitors) | 0 | 2 | 11 |
| Trial link email opened in the app | 0 | 1 | 4 |
| Signed up after a trial link email | 0 | 0 | 1 |
Friday's contact form came in at 04:22 SAST. Of 11 trial-link requests this week, 4 emails were opened on a desktop and 1 became a signup (Sat 11).
| Step | Fri 16 | Thu 15 | 7 days |
|---|---|---|---|
| Form opened (people) | 117 | 106 | about 1,000 |
| Form started | 7 | 5 | 45 |
| Enquiry submitted | 3 | 0 | 13 |
Opens are dominated by one or two florists' form links being shared widely; the submit rate stays at about 1–3% of opens. Last week: 16 submitted.
| Sat 10 – Fri 16 | Signups |
|---|---|
| Has marketing-site history on the same person | 32 (91%) |
| Arrived by team invitation (no marketing visit expected) | 2 |
| Arrived from the trial-link email without the marketing id | 1 |
Same-browser signups stitch by themselves because the pre-signup device id is merged at sign-in. The gap is the phone-to-desktop path.
ph_did parameter, so those desktops started as new anonymous people. Only the Thu 15 06:40 arrival carried it, and that one merged correctly with its 06:36 phone request.| Email opened (SAST) | Marketing id on link | Outcome |
|---|---|---|
| Sat 11, 01:28 | No | Signed up; no marketing history attached |
| Mon 12, 17:33 | No | Did not sign up |
| Tue 13, 02:10 | No | Did not sign up |
| Thu 15, 06:40 | Yes | Merged with the phone visit; not signed up yet |
The app has carried the id since 2 October, so the missing cases point at the marketing form not sending the visitor id (for example when the form is submitted inside the Instagram browser before analytics loads).
No feature flags, no experiments and no flag-evaluation events exist in the PostHog project. Nothing is being A/B tested through PostHog. Flags live in the app's own database and are listed on the right.
| Flag | State | Account overrides | Last change |
|---|---|---|---|
| automations | on | 15 on | Wed 14 Oct |
| crm_pipeline | on | 13 on | Mon 12 Oct |
| saved_emails | on | 13 on | Mon 12 Oct |
| forms_v2 | on | 12 on | Mon 12 Oct |
| task_lists | on | 11 on | Mon 12 Oct |
| enquiry_link | on | 8 on | 2 Oct |
| tutorials | on | 6 on | 2 Oct |
| ai_agent, brief_editor, client_payments_online | on | 3 / 1 / 3 on | 2 Oct, 14 Aug |
| migration_dubsado, pinterest_import, studio_frames_and_bleed | on | 0 | — |
| price_guide | off | 1 on, 2 off | Mon 12 Oct |
| migration_enabled, migration_studio_ninja_read | off | 4 / 2 on | Tue 13 Oct |
| card_on_file, client_hub | off | 2 / 3 on | Mon 12 Oct |
| connected_assistants | off | 1 on | 9 Oct |
| comms_mailbox_gmail, comms_mailbox_m365 | off | 5 / 1 on | 14 Aug |
| assistant_whatsapp, migration_ingestion_selfserve | off | 0 / 1 on | — |
13 of 23 flags are on for everyone with the plan feature. No flag changed on Friday.
| Page (app) | Fri 16 rage clicks | People | Thu 15 | 7 days |
|---|---|---|---|---|
| Event page (/events/…) | 56 | 10 | 76 | 359 |
| Template Studio (/proposals/…/template-studio) | 25 | 5 | 35 | 121 |
| Everything else | 3 | 3 | 7 | 59 |
On the event page, 59 of the 132 rage clicks on Thursday and Friday landed on the small up and down chevrons of a number stepper, and another 13 on the stepper's half-height button. People tapping an arrow five times to go from 1 to 6 looks exactly like a rage click to PostHog, so most of this is probably intended repeat clicking rather than a broken control. It does mean the event page's rage-click number is not a clean frustration measure. Template Studio's clicks have no element text (canvas or drag surface) and need a replay to read.