Yesterday compared with Thursday 22 October, plus the week Sat 17 to Fri 23 October against the week before. All times SAST.
Report run Sat 24 Oct 2026, 08:00 SAST Source: PostHog project BloomBoard (EU) Internal, staging and bot traffic removed
What matters today
Six signups yesterday, the best day in two weeks, but three were invited team members joining existing studios. Three new studios signed up: Spain at 15:55, Italy at 19:32 and the United States at 22:23. All three finished the setup wizard; two created their first event and added their first arrangement on day one.
New-studio signups halved week over week: 16 this week against 34 last week. Marketing-site visitors fell 13% (267 vs 308), and the share of signups arriving from bloomboard.io dropped from 31 of 37 to 12 of 19. The drop in signups is bigger than the drop in traffic.
Conversion and proposal activity moved the other way. Eight trials converted this week against two last week, and 13 first proposals were sent against four. Two converted yesterday, one of them only four days after signing up on Monday 19 October.
The marketing site saw 51 visitors yesterday (43 the day before), 32 of them from the United States. Direct and Google led; Instagram brought three visitors, down from six the day before and 22 on Monday.
Yesterday at a glance
Friday 23 October against Thursday 22 October. Visitors are unique people, counted once per day.
Marketing visitors
51
+19% vs 43 on Thu
106 pageviews (65), 52 sessions (44)
App visitors
200
−7% vs 215 on Thu
1,641 pageviews (1,430), 241 sessions (254)
Signups
6
+4 vs 2 on Thu
3 new studios + 3 invited team members
Trials converted
2
same as Thu
Signed up 19 Oct and 13 Oct
Client enquiry forms opened
78
−24% vs 103 on Thu
3 submitted by 2 people (2 on Thu)
Marketing contact form
0
same as Thu
Last submission Fri 16 Oct, 04:22
Trial links requested
1
same as Thu
From the marketing site home page
First events created
3
+2 vs 1 on Thu
3 first proposals sent (2 on Thu)
Signups yesterday
Every production signup on Friday 23 October, in SAST, with what each person did afterwards.
Timeline
Location is from the connection, not from anything the florist typed.
Spain, desktop new studio
Came from bloomboard.io. Finished setup (skipped the concierge), created the first event, added the first arrangement.
United States, desktop invited
Joined an existing studio by invitation. Watched a tutorial to the end and voted on it.
United States, tablet invited
Same connection as the 17:57 signup, so the same person or studio on a second device. Signed up only.
Italy, mobile new studio
Was reading a florist's proposal and tapped the trial link on it, then visited bloomboard.io. Finished setup with the concierge, started a tutorial.
United States, desktop invited
Joined an existing studio by invitation. Signed up only.
United States, desktop new studio
Requested a trial link on Thu 22 Oct at 08:07 and came back through the email. Finished setup, created the first event, added an arrangement, previewed the first proposal and used the assistant.
Signups per day
This week against the same weekday last week. Includes invited team members (3 each week).
Sat 17 to Fri 23Sat 10 to Fri 16
13
Sat 17
24
Sun 18
48
Mon 19
38
Tue 20
16
Wed 21
25
Thu 22
63
Fri 23
Week totals
Sat 17 to Fri 23
Sat 10 to Fri 16
Signups
19
37
Of which invited team members
3
3
New studios
16
34
Arrived from bloomboard.io
12
31
Arrived through a trial link email
3
1
Traffic
Unique visitors per day, SAST. Marketing is bloomboard.io. App is app.bloomboard.io, which includes the client-facing enquiry forms and public proposal pages.
Marketing pageviews by hour, yesterday vs Thursday
SAST. The 18:00 and 23:00 peaks are US afternoon and evening. Hover a bar for its value.
Fri 23Thu 22
132
00
20
01
00
02
41
03
53
04
43
05
72
06
12
07
12
08
02
09
00
10
10
11
30
12
04
13
07
14
91
15
66
16
12
17
162
18
63
19
29
20
83
21
33
22
148
23
App pageviews by hour, yesterday vs Thursday
SAST. The 01:00 spike on Friday is one signed-in studio paging through the dashboard (315 views, 16 people).
Fri 23Thu 22
2668
00
31517
01
4024
02
6516
03
689
04
6365
05
2580
06
1815
07
3415
08
1141
09
2023
10
155
11
2537
12
723
13
2340
14
5938
15
73121
16
68107
17
150169
18
107151
19
9690
20
105106
21
13466
22
10854
23
Who was on the app yesterday
200 unique people, split by the kind of page they opened. A person can appear in more than one group.
Client enquiry formsa florist's clients filling in a brief
98
Signed-in dashboardflorists working in BloomBoard
56
Login and register pages
49
Public proposal pagesclients reading a proposal
29
Activation this week
The 19 people who signed up Sat 17 to Fri 23, and how far they got by Friday night.
19
Signed up
16 new studios, 3 invited
13
Created first event
68% of signups
4
Sent first proposal
21% of signups
1
Converted
in 4 days
All studios, per week
Sat 17 to Fri 23
Sat 10 to Fri 16
First event created
15
23
First proposal sent
13
4
Trial converted
8
2
Trial expired
9
2
Checkout started (people)
11
0
Where marketing visitors came from
Unique visitors per referring source on bloomboard.io. A visitor who arrives twice from different sources is counted under each. Instagram groups l.instagram.com, instagram.com and links tagged ig / social.
Yesterday, Fri 23
51 visitors. Thursday's figure in grey text.
Direct or untrackedThu: 22
40
Google searchThu: 11
11
Within bloomboard.ioThu: 1
6
InstagramThu: 6
3
stan.store (link in bio)Thu: 5
2
GmailThu: 0
1
ChatGPTThu: 0
1
Week, Sat 17 to Fri 23
Daily unique visitors summed over the seven days.
Direct or untracked
181
Google and Bing search
82
Instagram
70
Within bloomboard.io
19
stan.store (link in bio)
14
ChatGPT
5
floweringminds.education
5
Gmail
4
Facebook
2
G2
1
Instagram by day
Unique marketing visitors from Instagram, including link-in-bio tags. Monday 19 October was the peak; it has fallen every day since.
13
Sat 17
7
Sun 18
22
Mon 19
13
Tue 20
6
Wed 21
6
Thu 22
3
Fri 23
Pages visited yesterday on bloomboard.io
Unique visitors per page. 49 of 51 visitors saw the home page.
Home
49
Proposals feature
6
Switching
5
FAQ
5
Florist software
5
Recipes feature
4
vs Curate
4
vs Details Flowers
3
Changelog
2
Wedding florist software
1
Event week feature
1
Countries
Unique visitors by the country of their connection.
Marketing site, yesterday
51 visitors from 10 countries. Thursday had 43 from 9.
United StatesThu: 32
32
United KingdomThu: 1
5
AustraliaThu: 2
5
CanadaThu: 1
2
South AfricaThu: 3
2
Five other countries1 each: AR, CO, FR, IT, ES
5
Marketing site, this week
267 visitors. The United States is 56% of the week.
United States
150
Australia
25
South Africa
21
United Kingdom
17
Canada
14
China
7
Singapore
6
France
4
Spain
4
Other (12 countries)
19
App, yesterday
202 visitors. South Africa is mostly clients opening enquiry forms: 102 people, 261 pageviews. The United States is the working florists: 56 people, 746 pageviews.
South AfricaThu: 133
102
United StatesThu: 61
56
AustraliaThu: 10
24
CanadaThu: 4
15
Five other countries1 each: AR, FR, IT, ES, UK
5
Client enquiry forms opened per day
Unique clients opening a florist's enquiry form. Week: 816 people, 22 briefs submitted. Last week: 891 and 14.
Sat 17 to Fri 23Sat 10 to Fri 16
145162
Sat 17
148143
Sun 18
132101
Mon 19
128118
Tue 20
82143
Wed 21
103107
Thu 22
78117
Fri 23
Identity stitch, flags and experiments
Marketing-to-app identity stitch
Of this week's new-studio signups, how many carry their bloomboard.io visit on the same person record.
16
New-studio signups
3 invited excluded
13
Stitched
81%
3
Not stitched
19%
Mon 19 Oct, United Kingdom: the signup's referrer is bloomboard.io, but no marketing visit is merged into the person. The marketing cookie did not carry over.
Thu 22 Oct, 00:59, United States: arrived through a trial link email with no merged marketing visit, so the link did not carry the visitor id, or the request was on another browser.
Sun 18 Oct, United States, mobile: direct to the app, no marketing visit on record. Likely typed the app address or used a saved link.
The other 13 signups all have their marketing visit attached, with the first page view between 30 seconds and 4 hours before the signup. One (Fri 23, 22:23) first visited the day before.
Feature flags and experiments
Checked in PostHog on Sat 24 Oct.
Item
Count
Feature flags in the project
0
Experiments in the project
0
Flag evaluation events in the last 8 days
0
Nothing to report. Feature gating lives in the app's own settings, not in PostHog, so there is no running experiment to read.
Trial conversions this week
Converted (SAST)
Country
Days since signup
Mon 19 Oct, 07:21
Australia
90+
Mon 19 Oct, 22:00
Canada
13
Tue 20 Oct, 22:39
United States
11
Wed 21 Oct, 16:53
United States
14
Thu 22 Oct, 00:37
United States
16
Thu 22 Oct, 17:35
United States
9
Fri 23 Oct, 17:15
United States
4
Fri 23 Oct, 20:13
United States
10
Daily table
Sat 17 to Fri 23 October, SAST. Visitors are unique people per day.
Day
Marketing visitors
Marketing pageviews
App visitors
App pageviews
Signups
First event
First proposal
Converted
Enquiry forms opened
Briefs submitted
Trial links requested
Sat 17
32
48
236
587
1
1
1
0
145
2
2
Sun 18
35
45
241
919
2
1
2
0
148
2
0
Mon 19
74
113
260
1,551
4
4
1
2
132
5
2
Tue 20
63
94
252
1,797
3
2
1
1
128
6
1
Wed 21
42
97
187
1,205
1
3
3
1
82
2
0
Thu 22
43
65
215
1,430
2
1
2
2
103
2
1
Fri 23
51
106
200
1,641
6
3
3
2
78
3
1
Week
267*
568
1,324*
9,130
19
15
13
8
816
22
7
Week before
308*
676
1,391*
8,945
37
23
4
2
891
14
10
* Week visitor totals are unique people across the seven days, not the sum of the daily figures.