Scheduled 08:00 SAST run · Wednesday 14 October 2026
Compared with Monday 12 October · 7-day window Wed 7 – Tue 13 Oct
All times and days are SAST (Africa/Johannesburg)
A solid product day on quieter marketing traffic. Six external signups (five new studios, one invited team member, all United States), one trial conversion, and the week's best enquiry day: eight client enquiries submitted through florists' public forms. Marketing unique visitors slipped to 50 from 62, with Instagram referrals dropping from 17 to 6. The trial-link email is not carrying the marketing identity, so cross-device signups from phones are not being stitched (see section 7).
Production signup_completed · founder and staff accounts removed · 31 this week
Wed 7 · 8 new studios
8
Thu 8 · 1 new studio
1
Fri 9 · 1 new studio
1
Sat 10 · 3 new studios
3
Sun 11 · 3 new studios + 1 invited member
4
Mon 12 · 8 new studios
8
Tue 13 · 5 new studios + 1 invited member
6
Wed7
Thu8
Fri9
Sat10
Sun11
Mon12
Tue13
YesterdayPrior dayEarlier in the week
App unique visitors per day
app.bloomboard.io · signed-in florists plus clients on public proposal and enquiry pages
Wed 7 · 240 uniques · 1,152 pageviews
240
Thu 8 · 269 uniques · 1,149 pageviews
269
Fri 9 · 265 uniques · 1,164 pageviews
265
Sat 10 · 246 uniques · 663 pageviews
246
Sun 11 · 215 uniques · 917 pageviews
215
Mon 12 · 222 uniques · 2,049 pageviews
222
Tue 13 · 228 uniques · 1,512 pageviews
228
Wed7
Thu8
Fri9
Sat10
Sun11
Mon12
Tue13
YesterdayPrior dayEarlier in the week
Client enquiries submitted per day
Florists' public enquiry forms · 22 this week vs 10 the week before
Wed 7 · 6 submitted · 7 started
6
Thu 8 · 2 submitted · 6 started
2
Fri 9 · 3 submitted · 7 started
3
Sat 10 · 1 submitted · 5 started
1
Sun 11 · 0 submitted · 3 started
0
Mon 12 · 2 submitted · 8 started
2
Tue 13 · 8 submitted · 18 started
8
Wed7
Thu8
Fri9
Sat10
Sun11
Mon12
Tue13
YesterdayPrior dayEarlier in the week
Week over week
Measure
Wed 7 – Tue 13 Oct
Tue 30 Sep – Mon 6 Oct
Change
Note
Marketing unique visitors
294
327
−10%
650 vs 719 pageviews; 373 vs 378 sessions
App unique visitors
1,443
1,119
+29%
8,606 vs 5,510 pageviews; includes clients on public pages
External signups
31
36
−14%
This week: 29 new studios + 2 invited members. Prior week: 38 tracked minus 2 internal
First event created (people)
24
21
—
Prior week is a raw count; internal accounts not separable before the 2 Oct identity change
First proposal sent
8
6
+2
Trial conversions
5
3
+2
Every external studio that opened checkout this week converted
Client enquiries submitted
22
10
+120%
54 started this week
Marketing contact form
2
2
—
Thu 8 and Sat 10; none Mon or Tue
Trial-link emails requested (phone banner)
9
13
−4
3 arrivals from the email this week, 1 signed up
3Signup timeline · Tuesday 13 October (SAST)
Six external signups
Every one from the United States · 5 desktop, 1 phone
00:49United States · Cameron · desktopinvited team memberJoined an existing studio; completed setup. Not a new studio.
02:30United States · Chagrin Falls · phonefrom bloomboard.ioSetup done 02:31 · first event created 02:32
03:51United States · Salt Lake City · desktopfrom bloomboard.ioSetup done 03:52 · first event 04:18 · first proposal previewed 04:37
12:11United States · Rutland · desktopreferrer bloomboard.io, visit not stitchedSetup done 12:12 · first event 12:19
16:41United States · Alamo · desktopfrom bloomboard.ioSetup done 16:41 · no event yet
18:58United States · Yarmouth · desktopfrom bloomboard.ioSetup done 19:00 · first event 19:01 · first arrangement 21:49
08:09, 18:45Cape Town · 2 founder test accountsexcludedRemoved from every count on this page, including one checkout opened at 08:13.
Also active yesterday
Earlier signups moving through activation
Trial conversion, 14:14. A United States studio that signed up before this week opened checkout eight times between 00:50 and 00:56 without finishing, came back at 14:12 and converted on the tenth open. Worth a look at the checkout overlay.
Mon 12 signup (United States) created a first event 07:10, first arrangement 07:40 and previewed a proposal 07:56.
Sat 10 signup (Ireland) completed setup and created a first event 16:35.
Two Mon 12 signups (Australia) previewed their first proposal at 05:32 and 12:50.
Tue 6 signup (Canada) added a first arrangement 20:51 and previewed a proposal 20:55.
No first proposal was sent yesterday (2 on Mon, 8 this week).
Activation · Tue 13 vs Mon 12
Setup wizard completed
6 / 7
Concierge started
6 / 6
First event created
6 / 4
First arrangement added
3 / 1
First proposal previewed
6 / 1
First proposal sent
0 / 2
Trial converted
1 / 0
Trial expired
0 / 0
People per day, external only. Bar shows Tue 13; the small number is Mon 12.
4Where marketing visitors came from
Referring source · unique visitors
Tue 13 (bar) vs Mon 12 (small). Instagram = instagram.com, l.instagram.com and utm_source ig together
Google
24 / 17
Direct
18 / 21
Instagram
6 / 17
Own site (internal links)
4 / 4
stan.store
2 / 4
LinkedIn
1 / 0
floweringminds.education
1 / 1
luma.com, ManyChat
0 / 2
Seven days
Google
107
Direct
99
Instagram
74
Own site
28
stan.store
22
luma.com
3
Other (3 sources)
5
Country · unique visitors
Tue 13 (bar) vs Mon 12 (small)
United States
27 / 34
Australia
9 / 6
South Africa
8 / 5
Canada
2 / 4
Italy
2 / 2
United Kingdom
1 / 6
Poland
1 / 0
France and 3 others
0 / 5
Seven days · 23 countries
United States
175
South Africa
24
Australia
24
United Kingdom
21
Canada
12
France
6
Italy
5
16 others
27
South Africa includes founder and team browsing, which cannot be separated on the marketing site.
Mon 12 for comparison: home 56 uniques, /features/proposals 9, /features/recipes 3, /faq 2, /vs/curate 2, /florist-software 2.
5Forms and enquiries
Form
Tue 13
Mon 12
7 days
Prior 7 days
Note
Client enquiry form · submitted
8
2
22
10
Florists' public enquiry pages. 18 started (17 people) and 126 opened (118 people) yesterday; 8 of 18 starts finished, against 2 of 8 on Mon.
Client enquiry form · started
18
8
54
—
First field touched
Marketing contact form
0
0
2
2
bloomboard.io/contact had 1 visitor yesterday
Trial-link email requested
0
2
9
13
Phone banner on bloomboard.io
Arrived from trial-link email
1
1
3
—
1 of the 3 arrivals signed up (Sun 11)
Linear BBD-311 (enquiry not creating a new client) is in the backlog. With eight enquiries landing yesterday it is worth confirming those eight all produced a client record.
6Feature flags and experiments
PostHog holds no feature flags and no experiments for this project, and no flag-evaluation events were recorded in the last nine days. The dashboard's feature gates are served by BloomBoard's own feature map at sign-in, not by PostHog, so there is nothing to report here until a flag or experiment is created in PostHog.
7Marketing-to-app identity stitch
Signups joined to a marketing visit
New-studio signups whose person carries at least one bloomboard.io event (invited members excluded; they never visit the site)
Tue 13
4 of 5 80%
Mon 12
8 of 8 100%
7 days
24 of 29 83%
The five unstitched signups this week
3 landed on the app with referrer bloomboard.io but their site visit sits on a different person: another device, or a blocked cookie (Wed 7 Australia, Thu 8 United States, Tue 13 United States).
1 came direct from Instagram on a phone with no site visit at all (Wed 7).
1 arrived through the trial-link email (Sun 11) and was not joined to the phone visit that requested the link. See the flag below.
Trial-link email is not carrying the marketing id
Flag. Decision 2026-10-02 says the emailed trial link carries the marketing site's anonymous id (ph_did) so the phone visit and the laptop signup become one person. In the last 10 days 0 of 6 arrivals from the trial-link email landed with that parameter on the URL, and none of the 6 is joined to the visit that requested the link (the request event sits on a different person every time). The one arrival that signed up (Sun 11) is therefore unattributed. The dashboard and Django both still name the parameter; the id is most likely not being sent by the marketing site's request, so the link is minted without it. No Linear issue covers this.
Rage clicks · a chronic, mostly benign hotspot
75 rage clicks in the app yesterday (152 on Mon). 50 of them were on event pages, by 15 people, and 49 of those 50 were on the small up and down arrows of the number stepper: florists tapping the arrow three or more times in a second to change a count. The event page has topped the rage-click list every day this week (60, 38, 42, 21, 7, 120, 50). Not a failure, but a hint that counts are being nudged by arrow rather than typed; a hold-to-repeat or type-first stepper would remove the noise. Template Studio is the second hotspot (13 yesterday, 4 people).
8Watch list
Trial-link identity carry is not working (section 7). Ticket recommended.
Checkout re-opens. One studio opened checkout eight times in six minutes overnight before converting 13 hours later. One case, but the only external checkout of the day. If a second studio shows the same pattern, look at the payment overlay.
Instagram referrals fell from 17 unique visitors on Mon to 6 on Tue; Google rose from 17 to 24. Marketing uniques are down 10% week over week while app visitors are up 29%, largely from clients opening enquiry and proposal pages.
One untracked signup on Mon 12. The database shows 9 accounts created, analytics recorded 8. Not internal. Worth a glance at whether that signup path (for example a sign-in that created the account) fires the signup event.
Eight enquiries yesterday against an open enquiry-to-client bug (BBD-311). Confirm the client records exist.